How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

Get the Creative Juices Flowing

by Meg                                                                               This post can be found here   I’m very lucky that I am off all next week for a vacation with my family in Georgia. I haven’t had a break since Christmas, and I can’t actually believe that it’s here already! One of my main goals of the trip is to … [Read more...]

How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

A call for the end to the 24-hour pitch follow-up

By Matt Lindner   This post can be found here I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days. I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]

5 things not to expect from an unpaid intern

By Hannah Stacey       This post can originally be found here Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit … [Read more...]

8 questions to ask before you design your website

By:  Paige McDaniel                                                        This post can originally be found here When clients or friends tell me they plan to design a new website, I get curious and excited. What colors are they going to go with? What are their SEO goals? What layout are they using? Creating a personal or business website … [Read more...]

Improve Your Pitching Immediately with these 5 Expert PR Tips

By:Rebekah Epstein   This post can originally be found here   When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

The end of the press release?

By Gregory Galant   The original post can be found here   Once upon a time, before the Internet was a go-to resource, when postal mail and faxes were key ways to disseminate detailed information to journalists, the press release was essential. Those days are long gone because: Journalists don't want to write about something … [Read more...]

Join @WomenInPR1 & @rawmrktg @PRRelatedB

Join @WomenInPR1 & @rawmrktg @PRRelatedBrunch Chicago 6/15 Limited seats left $25 for more info http://ow.ly/xOwL3 Brunch & pampering … [Read more...]

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