Five Steps to Get on a Talk Show

How to land a spot on the couches of the View or Ellen Degeneres. Even though your chances are undeniably slim, it actually is possible to get on The View-- or any of the other popular talk shows, including The Ellen DeGeneres Show, Rachael Ray, Good Morning America and The Martha Stewart Show. Plenty of publicist  just like you …

So you want to become a Fashion Publicist

As a Fashion Publicist you are the public relations (PR) representative for your client. This means you promote, exalt, and proclaim how wonderful their product is in an attempt to convince editors and journalists to notice it. Like all good PR reps you also do damage control, so when your designer knocks out a camera man with a chair you are there …

How to Create an Electronic Press Kit

Publicists, business owners and marketing professionals should be familiar with creating and distributing an electronic press kit. Creating a hard-copy press kit can be a daunting task for those unfamiliar with today's media and marketing standards. Creating an electronic press kit may sound even more intimidating, but by many standards is just …

PUBLIC RELATIONS VS. BRANDING

Public relations does more than simply promote a company's name. Public relations is the action of a company to promote, maintain or change its image in the eye of the community as a whole. Brand strategy is a directed effort on behalf of the company to promote a particular image to a very specific audience. Brand strategies are often …

5 Reasons Why Nobody Cares About Your News Release by Laura Finlayson

  Some might call me a curmudgeon, but I see my blog posts as more of a voice of reason — albeit a no-holds-barred and sometimes sarcastic voice of reason. The truth is that the things about PR I want to share are the same things that the media has shared with me over my more than 12 years in the industry. For today, this is one simple …

How to Write an Attention-Grabbing Professional Bio

All PR professionals should have a great bio! Biography Basics A bio is simply a story-based version of the information you would typically include in a résumé. The format is less formal, and it gives you an opportunity to highlight some interesting facts about yourself while injecting a little of your personality. The main goals of a bio …

PERFECTING YOUR PITCH

    We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will …

Growing Your PR Business: A Simple Recipe

If you want to grow your PR business you just need to ask. Of course, you first need to make sure you’re actually good at what you do…but once you’re confident in your skills and ideally have helped generate some results for your clients, getting more business shouldn’t be a big challenge. You can make it as complicated as you want to, …

How PR Consultants Should Set Their Fees

  Setting and maintaining consulting fees can be quite complex for any business, and it can be especially difficult when pricing consulting services because there’s so little publicly-available information on going rates. Even once you set the base price for your services, dealing with price negotiations and discounts is often …

How to Begin an Entertainment Publicity Career

Things You'll Need: Desire to work in both publicity and the entertainment industry A thick skin to deal with rejection A college degree, an internship, or appropriate experience Excellent writing and communication skills A tolerance for dealing with all types of personalities   The first things to know …