SOCIAL MEDIA: THE NEW PR FIRE EXTINGUISHER

So today I came across an article about a deadly venomous snake that is missing from the New York City Zoo.  This Egyptian Cobra, which can easily take down an elephant within hours (not to mention a human within minutes), has been missing for a few days now, and zoo keepers believe that the cobra is hiding out somewhere in the Reptile House.  …

How can I find sponsors for an event?

How to find, charm, and keep corporate sponsors   Corporate sponsors seem to be everywhere in today's world. Take the Olympics, for example. Hard to imagine what the skating rink would look like without those ubiquitous banners touting fast-food restaurants and telephone companies. It's not just the big events that draw sponsors, either. …

Creating a PR Pitch that Works by Anthony Mora

An effective public relations campaign can reach your target market, establish you as an expert in your field, and offer you validation and legitimacy that comes with being featured as a news story.  That’s great, right?  But how do you come up with the right pitches and ideas to grab the media’s attention?  You can send out press releases …

What Is the Difference Between Press & Media Relations?

Publicity can make or break a company. Whether illegal dumping is discovered and sent out through the media or a business sponsors medical care for a child cancer patient, publicity drives the way the public reacts. The two main vehicles for such publicity are press and media relations. The main difference is who controls the …

Public Relations – How to Find Clients

If you're thinking of setting up as a freelance PR consultant, the most vital thing you're going to need is clients! In this article I'll explain the best way to go about getting them. In fact, finding clients who can benefit from your services as a public relations consultant is not a difficult task. The whole process of attracting clients can …

How to Write an Effective Press Release

A press release, also known as a news release, is a written statement distributed to the media. A fundamental tool of PR work, a well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective for publicizing a scheduled event or calling attention to a range of issues: personnel promotions, …

Invoicing and Your Business

So you are learning how to start a PR firm. Good for you! Hopefully, you will make many sales, and find lots of clients to bolster your income. Of course, if you do not stay on top of invoicing, success might not come as smoothly. I wanted to give you a few business tips to make invoicing, and keeping track of accounts receivable, a little …

What Kind of Education or Experience Do You Need to Work in Public Relations?

Public relations specialists create relationships with other business professionals.   Public relations specialists play an important role in the business community by serving as the face of their employer in the public arena. Public relations specialists maintain relationships between their employer and other civic organizations. They …

Public Relations Versus Brand Strategy

Public relations does more than simply promote a company's name.   Public relations is the action of a company to promote, maintain or change its image in the eye of the community as a whole. Brand strategy is a directed effort on behalf of the company to promote a particular image to a very specific audience. Brand strategies are …

How to Be Successful in Public Relations

Successful public relations professionals build good contacts. Public relations professionals help their clients communicate effectively with different groups of stakeholders that can influence an organization’s success. Success in public relations reflects the success of your clients in achieving their objectives. To help your clients, you must …