How to Set Up a Public Relations Company

Public relations professionals develop and maintain clients’ relationships with the general public and with media organizations. Public relations clients include hospitals, nonprofit groups and businesses. Clients often utilize public relations experts to explain the company’s position on a controversial issue, act as a liaison between the …

Create Powerful Consulting Proposals for Clients

As a business or marketing consultant, you have a core area of expertise. The field you focus on, and the skills and experience that set you apart from the rest. Unfortunately, while you may be the best in your chosen field, that is not really enough when building a consulting business. You need to be able to create effective consultant …

10 TOP WAYS TO IMPROVE YOUR MEDIA RELATIONS SKILLS

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you are communicating?  Listed below are 10 highly effective tips to improving your communication with the media and efficiently increasing media exposure for your company …

Publicists, How to Create a Good Reputation Before It’s Tarnished by Kristina Vasilakis

Ever notice how when a celebrity or a business mogul gets in trouble or makes crazy headlines, all of the sudden his or her publicist is the one who is the spokesperson for their actions? When a client receives negative press attention, publicists are trained to give excuses, clean-up dirty statements made by clients, and to encourage them to do a …

How To Attract Celebrities To Your Product

On a Thursday in early May, Jennifer Berson let out a giant scream. While watching the Mother’s Day special taping of The Ellen DeGeneres Show, Ellen mentioned Little Giraffe baby blankets, and Berson couldn’t help herself. As president of Jeneration PR, a Sherman Oaks, California-based public relations firm focused on fashion, beauty and …