Family Guy’s PR Lessons

Recently on an episode of Fox’s “Family Guy” Stewie Griffin became Brian’s Publicist and launched a massive media blitz to promote Brian’s new self-help book. While the show regularly entertains millions with crude, cutting edge humor there were some interesting lessons about PR taught in the episode. Several scenes …

What Are Strategic Partnering Relations?

  Strategic partnering relations are carefully calculated relationships developed between businesses, organizations or individuals that involve working with each other toward a collective goal. Strategic partnerships bring together entities with similar, yet not duplicate services, as well as their combined resources of talent, knowledge, …

How Is Research Important to Strategic Public Relations Plans?

Formulating strategic public relations plans for your small business involves conducting some research, whether it is through customer surveys or other methods of data gathering. Public relations workers may give their opinions and recommendations on conducting research, but top management needs to understand the importance of the research and make …

Five Reasons to Use Twitter for Public Relations

For many businesses, using social media sites such as Twitter and Facebook as a public relations tool is vital. A business with an effective social media strategy can reach new audiences, connect with customers and similar businesses and be considered tech-savvy by maintaining a Twitter account. Scope When a business signs up for a …

How to Measure Acceptance in Public Relations

Public relations helps build a company's reputation and increase its exposure. Many companies hire public relations firms to give them an edge against the competition and collect new clients. What's more, some companies have their own public relations departments responsible for promotion and marketing. Regrettably, not all PR tactics work. For …

Top 5 iPad Apps for PR Pros

The iPad is one of the best things since the smartphone for busy PR Pros. The ability to do so much on the go without heavy equipment is a blessing. However, you may not have the apps you need for your business yet.     Here are five guaranteed to make your job easier today: 1. Dropbox You need to get to not only your documents at all …

How to Create a Media Kit

“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking about? A media kit is basically a physical or digital bundle of facts …

How to Become a Music Publicist

Music publicists might work for labels, musicians, producers, or all three. Their work consists of bringing attention to music and the artists that produce it. Becoming a music publicist will draw on your media savvy, including your grasp of relatively new media like the Internet, and your ability to secure the trust of emerging and established …

How to Get a Job in Sports Public Relations

So you want to get a job in Sports Public Relations. Sports PR is a highly demanding field that requires a lot of hours and generally low pay. However, it can be rewarding and a whole lot of fun once you break into the field, which is the hardest part of the whole deal. Sports are a small club; once you get in the door, the field generally takes …

How to Network to Get a Public Relations Job

Public relations professionals are networkers by definition. Networking among the business community should be a skill that you have already finely honed. Building trust among relationships is not something that happens overnight, but rather takes a commitment to the process and a plan of action that is consistently followed. You can use the same …