How to Be an Entertainer’s Publicist

An entertainer's publicist is a celebrity assistant whose primary job is dealing with the press. This involves everything from pitching stories, assembling press kits and arranging publicity tours to performing damage control and protecting the client's reputation. Excellent communication skills, public relations expertise, mature judgment, … [Read more...]

What Is a Gifting Lounge?

If you are a Hollywood or television celebrity who is attending an awards show, then you may get access to a "gift lounge." Stars know award shows for their lavish sets and giveaways. Soap Opera Digest describes the lounge as a “shopper heaven” because it is filled with booths displaying free gifts for show attendees. Booths A gift lounge … [Read more...]

HOW TO SHINE UP YOUR BRAND USING STAR POWER

  Today's tips come from a recent USA Today article titled 'Small Companies Seek Publicity from Celebrities'...       Here is an excerpt from the article...   "Big-name partnerships aren't just for big-name brands such as Coca-Cola, Pepsi and Nike.   'The definition of celebrity has changed … [Read more...]

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