5 Tips for Event PR

1. Share the Details Reporters on deadline don’t want to fish around for facts or make follow-up calls to get the scoop on an event. “Offer me as much information as possible,” says Amanda Gordon, society editor for The New York Sun, who wishes event planners would provide her with vendor names and phone numbers, menus, descriptions of …

Should Face-to-Face Meetings Matter? by Amanda DiSilvestro

No doubt social media and email have made the life of a PR professional easier and quicker. This is in part because it allows PR agencies to do business with those from other parts of the country (or world), but also because clicking a “tweet” button or writing an email is so quick and convenient. Email allows us to prioritize our business …

Teaching the PR pros of tomorrow

Lately I've been reading about the changing landscape of the public relations profession.  It seems that everywhere I look there are articles on the opportunities that public relations professionals have in today's environment, how PR pros are increasingly getting the proverbial seat at the table, and the plethora of technological tools that are …

10 Tips to Become a More Successful PR Pro

In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. Research their past stories and …

PR Tools That Don’t Rhyme with Focus or Vision

I’ve used products from Vocus, Cision, BurrellesLuce, PRNewswire, BusinessWire andMarketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There are also a wide-range of free products out there (HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity …

101 Ideas to Get More Freelance Work and Generate New Client Leads

  Word of Mouth is The Go Enlist your family and friends to spread the word about your services Send out an email to everyone in your address book, announcing what you do, where you are and what you can offer Ask your satisfied clients for referrals Offer free consultations to new referrals Consider a referral or finders fee Love …

How to Become a Film Publicist

That well-dressed lady (or gentleman) that stands next to a movie star at a premiere might be the publicist, not the significant other. Film publicists experience all the glamor of a life in Hollywood, but they also encounter their share of hard work and controversy. Consider the following tips if you want to become a film …

20 things every PR pro should know how to do

    Do you have one foot on the PR banana peel?    If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming.    Despite the changes in the industry, PR pros must remember the …

How to get great PR for your event

A client has an event coming up and you’ve been tasked with publicizing it. What’s your approach? A brief paragraph outlining the event sent to a few key journalists for their diary pages? A press release with event details and a quote from your client sent to every journalist in a 100 mile radius? OR a full-page feature in the …

Women In PR Summit – Miami By: Mena Wright Say Yes Productions

“Who Run the World…..Women in the PR” This year’s first annual Women in PR Summit was held at the extraordinary Epic Hotel in Miami Florida. Women from all over the United States traveled to sunny Miami to hear some of the best in the business speak about what it meant to be a “Woman in PR”. The summit was held over 3 days starting with …