COMMON MISTAKES: HAVING A BAD PUBLICIST

COMMON MISTAKES: HAVING A BAD PUBLICIST

By: Celebrity Event Planner Preston Bailey I decided to write about this subject to answer a question on Facebook about word of mouth versus having a publicist. I have always thought that the best publicity is word of mouth. If you are doing a great job and you have an original talent, most likely the word is going to get out. However, in … [Read more...]

Asked & Answered | Kelly Cutrone

Asked & Answered | Kelly Cutrone

  When Kelly Cutrone moved to New York in the mid-’80s, she didn’t have much more than a nursing degree and a dauntless attitude. Today she’s a scandalously outspoken publicist who reduces young girls to tears on shows like “The City” and “The Hills.” Her ruthless work ethic is the result of hard-learned lessons. In the mid-’90s, she … [Read more...]

Publicists, How to Create a Good Reputation Before It’s Tarnished

Publicists, How to Create a Good Reputation Before It’s Tarnished

  By Kristina Vasilakis Ever notice how when a celebrity or a business mogul gets in trouble or makes crazy headlines, all of the sudden his or her publicist is the one who is the spokesperson for their actions?   When a client receives negative press attention, publicists are trained to  give excuses, clean-up dirty statements made by … [Read more...]

Public Relations and Advertising

Public Relations and Advertising

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. When do you use public relations? Why should you advertise? The best answer on both topics is "It depends on what you're trying to accomplish."  Use … [Read more...]

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