Do you have one foot on the PR banana peel? If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming. Despite the changes in the industry, PR pros must remember the basics. The following 20 items and links will serve … [Read more...]
Dec 14, 2011
10 Ways to Create an Online Newsroom Today
By · Leave a Comment
Creating an online newsroom may be a low priority in your public relations campaign but it could be costing you free publicity. In 10 steps, you can have a content-rich newsroom live today. Press Releases Always publish your press releases to your online newsroom, even though you routinely send them out to the media. Keep your press release … [Read more...]
Dec 14, 2011
PR firm owner: Women are our own worst enemies
By · 3 Comments
The owner of a PR shop argues that women must treat each with respect and support one another. By Gini Dietrich "The most common way people give up their power is by thinking they don't have any." - Alice Walker There is an interesting debate happening online, and it's highlighted by the "Miss Representation" Sundance … [Read more...]
