Organizing a Successful Media Event

Organizing a Successful Media Event

One of the easiest ways for your company to receive free media exposure is through media events. Whether you're teaming up with several sponsors to help the less fortunate or holding a press conference to announce a new product's release, you have to follow certain steps to organize a successful media event. Press Release  Sending out … [Read more...]

Who’s Talking About You Online? Manage Your Digital Reputation

Who’s Talking About You Online? Manage Your Digital Reputation

It’s a beautiful day for small businesses. Do something innovative and wonderful, and the world will know about it in seconds through Twitter, Facebook and your own website. Do something wrong, however, or anger just one customer, and the world will know about it just as fast. Your public reputation (or what others say about you online) is … [Read more...]

The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More

It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations. Question: I recently started a small public relations firm, … [Read more...]

Public Relations’ Advantage Over Marketing & Advertising — Image Is Everything

Public Relations’ Advantage Over Marketing & Advertising — Image Is Everything

By Ronn Torossian, CEO, 5W Public Relations This is an excerpt from the best-selling new PR book by Torossian, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" PR can be an incredible change-making business — and it is enjoying a well-deserved growth stage. Companies and people are … [Read more...]

Do You Need An Internship to Get a Job in PR?

Do You Need An Internship to Get a Job in PR?

It’s the end of another school year for a lot of PR students. Most of you probably have internships lined up. The rest of you must be more interested in lounging by the pool this summer. Or maybe you’re wondering the same thing I am: do you really need an internship to get a job in PR? It seems like you can’t get a job (let alone an interview) … [Read more...]

Follow

Get every new post delivered to your Inbox.

Join 34,145 other followers