For all the discussion on what public relations can do for your bottom line, I think it’s helpful to put to rest some notions that PR is a cure-all for getting the word out about your business. So in the spirit of ruthless honesty, PR is not: 1) A replacement for a well-conceived Marketing and Advertising program; PR should support the … [Read more...]
Dec 19, 2011
10 Must-Read Public Relations And Marketing Books
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This post is by:Ronn Torossian, 5WPR Owning 1 of the 25 largest US PR Firms, I am regularly asked about the best Public Relations books and as such, in no particular order wanted to offer my thoughts of the Top 10 PR books, and marketing books. This list is quite subjective, and one which is meant as a guidepost for those wanting to … [Read more...]
Dec 19, 2011
PR Clients Are Like Lovers
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In PR consulting, getting a new client is like taking a new lover. When the consultant and the client first become aware of each other they feel a strong attraction. They may spend some time together getting to know each other or they may jump right in. Then when they first get together there is lots of excitement and fervent activity. It’s … [Read more...]
