After months of waiting for articles about her company to appear in newspapers and magazines, Ada Polla Tray began to ask herself exactly what she was paying her public relations firm to do. Tray launched the U.S. arm of her family's Swiss skin care company, Alchimie Forever, in Arlington, Virginia, in 2003. Eager to generate buzz, she soon … [Read more...]
Dec 20, 2011
Sports Public Relations: Uncovering the Hidden Job Market
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Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding the … [Read more...]
Dec 20, 2011
How to Write an Effective Press Release
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A press release, also known as a news release, is a written statement distributed to the media. A fundamental tool of PR work, a well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective for publicizing a scheduled event or calling attention to a range of issues: personnel … [Read more...]
Dec 20, 2011
How to break into PR: 9 tips for new graduates
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This graduation season, I’m more aware than ever of the legions of freshly degreed young people hoping to break into PR or another communications field. This is, in part, because of the economic climate. It’s also due to my recent experience with the New York Women in Communications Foundation. The foundation distributes scholarship … [Read more...]
