A book excerpt from Ronn Torossian, CEO of 5WPRbest selling PR book – “For Immediate Release” Never Enough: Build on Every Media HitWhen we secure features in media, it’s just the beginning of the value of a media hit. Articles are often more valuable after they are published than when they first come out. Some tips … [Read more...]
Dec 29, 2011
Build on Every Media Hit – From Ronn Torossian’s PR Book For Immediate Release
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Dec 29, 2011
What It Takes to Be a PR Person
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PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the industry into a new direction. In short, once you … [Read more...]
Dec 29, 2011
5 Tips to Keep Your Content From Dying an Untimely Death
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By: Jason Miller In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it’s a good idea to have a support system in place to make sure your content has a fighting chance. In addition to writing about trending topics and industry news, you need solid foundational … [Read more...]
Dec 29, 2011
How To Make Sure A Potential Client Doesn’t Steal Your Ideas In The RFP Process
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Unfortunately, potential clients “stealing” an agency’s ideas during the RFP process is a common occurrence. So common, in fact, that the Public Relations Society of America (PRSA) launched a PSA campaign this week that “encouraged practitioners to weigh closely the ethical implications of requiring speculative ideas from agencies during … [Read more...]
