What It Takes to Be a PR Person
PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the industry into a new direction. In short, once you … [Read more...]
5 Tips to Keep Your Content From Dying an Untimely Death
By: Jason Miller In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it’s a good idea to have a support system in place to make sure your content has a fighting chance. In addition to writing about trending topics and industry news, you need solid foundational … [Read more...]
How To Make Sure A Potential Client Doesn’t Steal Your Ideas In The RFP Process
Unfortunately, potential clients “stealing” an agency’s ideas during the RFP process is a common occurrence. So common, in fact, that the Public Relations Society of America (PRSA) launched a PSA campaign this week that “encouraged practitioners to weigh closely the ethical implications of requiring speculative ideas from agencies during … [Read more...]
Making Your Red Carpet Event Work
By Susan J. Ashbrook Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise from the unknown to a big retail business. Celebrities have become an advertising … [Read more...]
Can we please stop asking, ‘What is PR?
I started my career as a public relations professional 30 years ago. Since then my career has morphed into new areas like sales, marketing, business development, consulting and teaching, but there is a piece of my heart that will always belong to PR.I'm disheartened that people today still ask the same tired question that swirled around the … [Read more...]
How to Pitch a TV News Story
Pitching a TV news story is as old as TV news itself. Interested parties pitch stories to reporters, producers and assignment editors. They in turn pitch the stories to news managers who decide whether to cover the stories. If you want a story covered it is important to pitch it the right way. Gather all your information first. When you … [Read more...]
PR Guide to Celebrity Gifting Suites
Written by Janna Meyrowitz-Turner If you’re involved in PR or Marketing for a consumer or fashion brand, odds are you’ve received emails from companies hosting a gift lounge in honor of {fill in the blank event/award show} that promises to get your brand and/or product to the hottest celebrities. We all know the undeniable power of a … [Read more...]
Improve Your Media Relations Skills
You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you are communicating? Listed below are 10 highly effective tips to improving your communication with the media and efficiently increasing media exposure for your company … [Read more...]
Sports PR: the game behind the game
by RaeAnne Dutto For every athlete making their way into the headlines for either being arrested, using performance-enhancing drugs, caught with a mistress, or any other scandal, there is a public relations person working behind the scenes trying to protect the image of the athlete and team. Managing crises is just one of the many … [Read more...]
