10 ways to build strong relationships with reporters and bloggers

10 ways to build strong relationships with reporters and bloggers

At the Boot Camp In LA this past week, I talked about building relationshsips with the media and bloggers.  This article is on point about how it is important to build solid relationships. By Abbi Whitaker Last week, I wrote a story detailing common habits among public relations professionals that make journalists’ eyes roll. Now that you … [Read more...]

Glamour? Ha! The realities of entertainment and fashion PR

Glamour? Ha! The realities of entertainment and fashion PR

By Lorra M. Brown Jobs in the entertainment or fashion public relations are highly coveted. The allure of party planning, record launches, club openings, celebrity-filled events, fashion shows, and film premieres is understandable. However, few young professionals understand the rigors or realities of the entertainment and fashion PR … [Read more...]

Don’t be a Spammer: 10 Things Journalists and Bloggers Hate

By Abbi Whitaker -President of Abbi Public Relations A public relations professional can be one of the most valuable resources for a journalist — a partner who points out relevant news, gives access to valued sources and provides photos and reliable company background. But all too often repeated miscues by PR companies turn them into the … [Read more...]

7 things PR pros should know about the shifting media landscape

7 things PR pros should know about the shifting media landscape

Vocus became a Twitter trending topic Wednesday afternoon, thanks to its State of the Media report and webinar. (You can download the report here.) The report paints a media landscape that continues to struggle but is using the Web—and especially social media—to evolve. Although fewer newspapers shut down in 2011, they continue to shutter … [Read more...]

14 Essentials For PR Newbies

14 Essentials For PR Newbies

By: Amy Howell If you’re thinking about entering the public relations field—either as a first job out of college or as a career switch—consider doing some research before making the leap. The PR industry is moving and changing fast—though many traditional values still apply—and it's hard for even PR veterans to keep up. The Internet, social … [Read more...]

Top Tips For Proofreading Your Press Releases

Top Tips For Proofreading Your Press Releases

When you're sending out a press release, you want to make sure it isn't riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. -- Get away from … [Read more...]

How to Get a Liquor Sponsor for an Event

  A liquor sponsor can help greatly decrease the expenses of your event. Liquor sponsors can be attained for various types of events, including concerts and corporate parties. However, getting a liquor sponsor is certainly no easy task. Follow several steps to attract potential sponsors. In addition to approaching potential sponsors, you … [Read more...]

Want to Work in Sports PR? Elevate Your Skill Set, Develop Your Personal Brand

Want to Work in Sports PR? Elevate Your Skill Set, Develop Your Personal Brand

Written by Melinda Travis A few months ago, I spoke to one of my PR colleagues at a Major League Baseball team who had just completed an employment search for an admin position within the club’s PR department. It was a search that generated more than 1500 applicants and was yet another reminder of just how competitive the sports PR landscape … [Read more...]

YOU THINK YOU KNOW PR? THINK AGAIN.

YOU THINK YOU KNOW PR? THINK AGAIN.

We found this blog written by Lauren Switzer and felt that Newbies needed to read this!!! “What do you think public relations is?” “Isn’t it like Samantha Jones from Sex and the City… like all party planning?” – Roommate number 1 “Well, I watch that show on E! called “SPINdustry.” That’s with a real PR agency. All they do is … [Read more...]

Manage Your Reputation Online

Manage Your Reputation Online

Managing your reputation online is a key skill as businesses become more social and personal privacy declines. … [Read more...]

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