Why Hire A PR Firm?

Why Hire A PR Firm?

Some organizations have in-house PR personnel; others outsource the work and oversee the program; and some do both. Why the varying approaches? In many cases, if the organization feels it has sufficient in-house experience, expertise and time, it will go it alone. Often, there is simply too much to do, and outsourcing some or all of the PR … [Read more...]

How Bloggers & PR Pros Work Together

Advice for Bloggers When working with PR Pros, it’s important to understand a few things: To eliminate any confusion, create a section on your blog that explains if you welcome PR/ brand pitches.  This will help ensure you only receive relevant emails! Be honest.  Tell us up front if you’re interested in our pitch.  If it doesn’t work for … [Read more...]

Six Skills Every PR Pro Needs

Six Skills Every PR Pro Needs

By: Gini Dietrich If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships … [Read more...]

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