Life As A Music Publicist

It takes more than luck or charm to mingle with musicians. For music publicists, it's a high-pressure, full-time (and then some) way of life. Think you've got what it takes? If you think working in the music marketing and publicity business is all rubbing elbows with stars and attending fabulous parties, then you’ve been misinformed. Making it … [Read more...]

An ‘awesome’ career: 10 things PR pros do in their jobs

An ‘awesome’ career: 10 things PR pros do in their jobs

By:Claire Celsi I watched the Indy 500 this year. I'm of those people who didn’t care about the Indy Racing League—the cars, the drivers, the sport. That is, until I worked on the ethanol account at a public relations firm. For two years, my team and I had an incredible opportunity to shape a national debate: Would ethanol be a part of our … [Read more...]

Why We Need Better PR in 2012

Why We Need Better PR in 2012

Author Jason Mollica Hard to believe we are only a few weeks away from the end of 2011. At this time of the year, we get to look back at the year that was and take stock. What was good? What was a major #fail? As is the case every year, there is plenty of bad news in the world. Of course, in the public relations industry, we have witnessed some … [Read more...]

What are the Top PR Trends for 2012?

What are the Top PR Trends for 2012?

What are the top five trends that matter to PR pros for 2012? Conveniently, all five start with the letter “C.” Here are my predictions for public relations trends to watch during the next year. All brought to you by the letter C. Content Marketing is Hot In my view, 2012 will be the year of content. Great content will rule even more and … [Read more...]

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