Alison Brod Got Her First Client in an Elevator, Doesn’t Own a Single Pair of Jeans

Alison Brod Got Her First Client in an Elevator, Doesn’t Own a Single Pair of Jeans

By Amy Odell When Alison Brod graduated from Tulane University in 1991, she thought she was a shoo-in for a job at an ad agency in New York that represented Ralph Lauren and Revlon. “The boss was my uncle's close friend. I thought, of course they’re going to hire me to be this huge copywriter,” she says. And? “Not happening.” The job market then … [Read more...]

Men In PR And Women In PR “Table Talk” Dinner In Philadelphia

Men In PR And Women In PR “Table Talk” Dinner In Philadelphia

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5 Things You Should Not Do When Working With The Media

5 Things You Should Not Do When Working With The Media

Five Things you should not do- 1. Don't overuse jargon, except perhaps in small circulations aademic, scientific or industry journals that have exclusive readership.  The use of jargon should be avioded as it prevents understanding. 2.  Don't overuse acronyms or abbreviations.  Use them only where they are essential.  They must alwayd be written … [Read more...]

How to be a Successful PR Intern

How to be a Successful PR Intern

  Ever notice how some interns are tasked with errands, media lists and phone calls while others get to write, edit and sit in on client meetings? Assignments often vary based on the size and nature of the agency/company — but typically, there’s more to it than that… A friend once told me there are three kinds of interns. One who … [Read more...]

Propaganda And Spin

Propaganda And Spin

The PR industry has been associated with propaganda, no more so than during the times of war used by dictators, when the messages communicated are based on ideals rather than reality. Criticism is often aimed at businesses and organizations that do not "practice what they preach", or spin the story to include a heavily based opinion in favor of the … [Read more...]

The Cost of PR Services and Hiring a PR Agency

The Cost of PR Services and Hiring a PR Agency

The cost of hiring a PR agency varies greatly depending on how established the agency is and the level of service that you require. Large companies can pay tens of thousands of pounds on generating PR, an amount of money that would put many small businesses out of business. Generally you can look to hire a PR agency on a one-off or on-going … [Read more...]

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