Meet ProFASHIONal: Erica Gianchetti, Publicist & Vice President of Fashion at Brandlink Communications

Meet ProFASHIONal: Erica Gianchetti, Publicist & Vice President of Fashion at Brandlink Communications

by ERIN FLYNN At 28 years old Erica is living out her Samantha Jones dream (minus the Smith Jared) as the Vice President of Fashion for Brandlink Communications. The morning scene she describes below is something more or less from a movie. Not to be confused,  hailing cabs to checking her blackberry to schmoozing with celebs isn’t quite as … [Read more...]

Debunking a Few Myths about PR

By Eric Yaverbaum, Ilise Benun, and Robert W. Bly It's ironic: One purpose of PR is to get good press and avoid bad press, but PR itself has had pretty bad press over the years. The public image of PR has been produced in part by corporate flacks who made their living covering up toxic spills and oil leaks; by hucksters hovering around Paris … [Read more...]

How to Design Creative Public Relations Promotions

How to Design Creative Public Relations Promotions

  By Eric Yaverbaum, Ilise Benun, and Robert W. Bly You need to promote your public relations plan, which requires some creativity. Make your public-relations promotion tactics as creative, sharp, original, and engaging as possible with these tips: The media is looking for news. News, by definition, is anything that is new, … [Read more...]

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