Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online communities and relationships are part of the public relations function, it’s hard to deny the rising importance of blogs, the gradual decline of traditional media and the impact that online conversations can have on brands. If … [Read more...]
Jan 10, 2012
Bad PR: 13 Signs You’re a PR Zombie
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Are PR pros in danger of becoming PR zombies? We may have reached a tipping point caused by Ataxic Neurodegenerative Satiety Deficiency Syndrome. Seriously. I’m no longer surprised by others attacking the PR zombies among us. Just look at The Economist, the Bad Pitch Blog and any recent examples of airhead public relations, Bad PR, PR Fails … [Read more...]
Jan 10, 2012
12 steps to a successful PR campaign
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Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or, in other words, achieves what needs to be achieved. Thorough planning processes in … [Read more...]
