Top 10 Ways to Fire the Client From Hell

Top 10 Ways to Fire the Client From Hell

How to tactfully rid your business of penny-pinching, unreliable and abusive clients. Clients are the lifeblood of any business. Without them, your venture simply doesn't exist. On the other hand, some clients are so bad that your business, not to mention your personal sanity, is better off without them. So what do you do when you have a client … [Read more...]

What Is Your Ideal Client Profile?

What Is Your Ideal Client Profile?

When you’re in public relations on your own, you’re always constrained by your individual capacity to produce work. In fact, after talent, knowledge and experience, time is your most important resource. And since there are only so many hours in a week, you need to treat that time with great care. That includes qualifying every potential … [Read more...]

Tips For Writing Fact Sheets

So now, you know how to write a press release, but how do you communicate more general information about your business, and its products or services? Fact sheets are an excellent way to break down complicated information into easily grasped, bite-size pieces so that editors and reporters can easily find specific information that will be useful to … [Read more...]

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