Public Relations: Not as Glamorous as Samantha Jones Wants You to Believe

Public Relations: Not as Glamorous as Samantha Jones Wants You to Believe

By: Daniel Dessinger The media can be informative, but the media can also be deceiving. Ever since I was a wee lass, I have always been told not to believe everything I read or see; be critical, and do not take everything so literally. Unfortunately, the Hollywood bug had bitten at a young age, and boy did it ever sink its teeth into me. Glamour … [Read more...]

Behind the Glitz and Glam: A Day in the Life of a Publicist

Behind the Glitz and Glam: A Day in the Life of a Publicist

  By: Andi Rouse Red carpet events, back stage at concerts, meeting celebrities, tv & radio appearances along with photos shoots: these are the ideas people have of being a publicist not realizing all the work it took to get your client into those media outlets or on that red carpet. PR is a passion for me so I want to take some time and … [Read more...]

How to Write a Winning Press Release: The Step-by-Step Guide

To help you out with your first or next press release, I spoke with several media experts in New York and Los Angeles, and gathered 10 tips from them on how to write a superb press release. 1. Learn the format! There should be a strong headline and a captivating opening sentence that sums up the most important details of the message you are … [Read more...]

Pinterest for Brands: 5 Hot Tips

Pinterest for Brands: 5 Hot Tips

by Lauren Drell This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should take the plunge and create a profile for your … [Read more...]

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