QR Codes Guide: How to Use Them at Events

QR codes—those odd-looking squares of black and white pixels that hardly existed a year ago—are now everywhere. From ads in magazines to product packaging and trade show booths, the codes have become the au courant tool in a marketer’s bag. For events, the codes (and similar 2-D barcodes) share information with an audience instantaneously and …

Craft the Perfect Elevator Pitch for PR

Everyone in the business world should have a crystal clear elevator pitch – a description of what you and your company offer that can be explained fully during an elevator ride.  It’s not always easy to sell yourself in such a brief amount of time; that brevity forces you to determine your most vital assets. Here are some tips to keep in …

Do Fashion Publicists Give The PR Industry A Bad Name?

by Meredith Lepore “I would never rep Versace. I can’t stand her. I think she makes disgusting clothes. Calvin [Klein] is like, snore! Who wears Calvin Klein? I’m not dissing him. I think he’s built an amazing, respectable business, but I would never want to work for Calvin Klein, ever.”-Kelly Cutrone A few months back I wrote an …