The Pitch: Make it as Easy as 1,2,3

For PR interns and newbies, pitching can be extremely terrifying and difficult. When I had to send my first pitch to fashion bloggers for a client, it did not go well at all. My first mistake was that I sent it to ALL of them at the same time, within the same email! Definitely not a good look as a publicist or PR practitioner. My second mistake was …

PR and the City

by Romy Ribitzky Editor's note: This is the first story in a new Portfolio.com series called Eponymous, about entrepreneurs who have named their businesses after someone they know all too well—themselves. It's before 9 a.m. on a midsummer day. But there's a pink tree in the middle of the office with pink presents underneath it (this …

The Art of Landing New PR Clients via Social Media

Statistically speaking, social media has proven to be a powerful tool for landing new clients and servicing existing ones. Whether it’s getting the attention of a reporter who then does a feature on a client through a facebook post, getting a friend request from a stranger claiming he wants to hire you, or just trolling through your LinkedIn page …