We all have a million demands on our time. None of us are immune to meetings, email, voice mail, deadlines, doctor’s appointments, bills to pay, kids to pick up, etc. But if you’re not taking an active role in how you spend your time, then you’re allowing life to spend you. It’s almost too easy to let life take control and run away with … [Read more...]
May 14, 2012
5 pitching tips for PR rookies
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By Liz Grimes This post can originally be seen www.prdaily.com You are now officially a publicist, and your boss has given you the responsibility of scoring coverage for your clients. Where do you start? Pitching can be nerve-wracking the first time around. Are you emailing the right reporter? What if you don’t know the answers to their … [Read more...]
May 14, 2012
5 PR Lessons from Jacqueline Kennedy Onassis
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Posted on: http://www.inkhouse.net by Tina Cassidy Jacqueline Kennedy Onassis was a master at PR. That was clear before JFK was elected president and she wrote campaign dispatches that were sent out over the wire. And it was clear after she became First Lady, when she turned the spotlight on culture and the arts in America. But … [Read more...]
May 14, 2012
Bad Client Barometer: 4 Red Flags to Protect Your Agency
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By Scott Van Camp, PR News A PR, marketing and advertising veteran of more than 35 years, Ned Barnett, president of Barnett Marketing Communications, has seen it all when it comes to agency/client relationships. Over time, he’s compiled a list of red flags in identifying clients that could present problems. Here they are: The … [Read more...]
