Women In PR Celebrates 2 Years & Hosts Fundraiser Luncheon in Honor of Atlanta Based Publicist Dee Dee Cocheta

Women In PR, based out of Miami, FL, is celebrating its second year by hosting “Pamper & Rejuvenate,” a high profile beauty and shopping PR fundraising luncheon in honor of veteran publicist Dee Dee Cocheta. This event will take place on Saturday May 18, 2013 from 12:00 p.m. to 3:00 p.m. (EST) at the Twelve Atlantic Station Hotel located at …

A Hollywood Publicist’s Six Tips for How to Build a Lasting Movie Star

By Claude Brodesser-Akner  This post can be found here Talent is God-given, and demands humility; fame is Man-given, and demands gratitude — especially to a publicist. For 40 years, Susan Patricola has seen Hollywood fame both flow and ebb. As press agent to current stars like Joaquin Phoenix and Jeremy Renner, she is especially …

9 Things Every Publicist Does (Differently) That You Should Do, Too!

By: Penny C. Sansevieri Post can be found here People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, …

How To Respond To HARO/ProfNet Queries Without Pissing Writers Off

This post can be found here Think your peach defuzzer is the greatest product in the known universe, or rep a doctor who’s on the road to curing a formerly incurable disease? Then you’re probably signed up as an expert source on services like Help a Reporter (HARO)and ProfNet. I use these services as just one of many tools in my …

2 Tips for PR Pros to Add Vine to the Communications Mix

by Matthew Schwartz  This post can be found here Vine, a mobile app by Twitter that enables its users to create and post short video clips, is the latest shiny new thing in the social-media gestalt.   The service, which launched in January, features a video clip that’s just six seconds. While that’s less time than it takes to …

Working In PR Is More Stressful Than Being A Police Officer

by Ruth Graham This post can be found here Almost everyone in modern America claims to be “stressed out” at work once in a while. And by “once in a while” I mean “once an hour”: In many circles, stress is a badge of honor. But not everyone can claim to be working in one of the most stressful jobs in America. CareerCast …

12 PR MISTAKES THAT PISS FASHION BLOGGERS OFF

By: YAZMINA CABRERA  This post can be found here     “Fashion Bloggers are a necessary evil”, or so they say. Fashion PR people should be aware of that fact when starting collaboration lines with them and should take them seriously, even when they do not always agree on bloggers’ explosive success. When I created …

HOW TO CREATE A PR CALENDAR

By :YAZMINA CABRERA  This post can be found here     Is creating a PR Calendar among your New Year’s Resolutions? It should be! Now that we have covered important aspects of your PR plan such as conducting a PR research, setting up goals, strategies, objectives and tactics or creating a media database for your blog, we …

Taylor Swift needs to rethink her PR strategy

By Michael Sebastian This post can be found here       Taylor Swift’s PR machine might be running out of gas. The 23-year-old pop star, once described by The New Yorker as radiating “unjaded sincerity,” is facing a speed bump: The public is turning on her. “I hope Taylor Swift's publicist is working …

5 tips for new grads entering the PR and marketing field

By Allen Mireles This post can be found here     It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a …