SUSSET CABRERA
Peacock Public Relations is a full-service public relations, marketing and social media company headquartered in South Florida. Founded by Susset Cabrera in May 2010, Peacock PR has established a diverse clientele including professionals and institutions from the beauty, fashion, music and medical fields. Susset Cabrera holds a masters degree in public relations from the University of Miami, where she developed her expertise in communications and media relations. Prior to her graduate studies, Cabrera completed her Bachelor in Business Administration from the same university. From newspapers to television networks, Cabrera has established a robust network of media professionals on a local and national level.
Susset is also a panelist at our 2nd Women In PR Summit & Retreat
COMPANY WEBSITE: www.ThinkPeacock.com FOLLOW HER ON TWITTER @SussetCabrera
YES Productions & Concierge
The Wright women are three sisters born and raised in San Diego, CA. They now reside in Los Angeles, California and own their own business YES Productions & Concierge which is a high-end, one stop, luxury concierge and event planning company. Many of their clients are CEOs, high level executives, athletes, entertainers and corporations.
“Owning our own business has given us the opportunity to meet and work with many exciting people, travel and experience new adventures and challenges that have helped us grow as individuals and together as business partners and sisters.”
It hasn’t been an easy road building our company, there have been many sleepless nights and long hours and even tears… but helping our clients get what they want and putting a smile on their face, is definitely rewarding and worth every challenge we have faced. We have never taken the easy way in life and we are not afraid of rolling up our sleeves and working hard when we have to…. as the saying goes… “we get it from our mama”.
The Wright sister’s blog will take you on our journey as sisters, best friends and business partners working hard and playing even harder as we build our company and our brand.
Check out Yes Productions http://yesproductionsonline.com
DANITA KING – PR Noir
Meet Danita King, the Principal and Founder of PR Noir, one of the fastest growing boutique public relations firms in New York City. Hailing all the way from Houston Texas, this young CEO opened PR Noir in 2007, with a mission to fill the void for innovative, brand-centric PR.
Graduating from Tulane University, magna cum laude with a triple major B.S. in English, Spanish and African Diaspora Studies, King later received a full academic scholarship to Boston University, where she earned a Master of Science degree in Corporate Public Relations in 2003. She then began her career as an apprentice at a contemporary sportswear fashion showroom in London, later moving to New York City to work in-house positions for fashion and luxury brands Joseph Abboud and Coach in New York.
Throughout her career, King has executed strategic PR campaigns and media-driven events for such notable brands as Bill Blass, Simmons Jewelry Company (Russell Simmons), Disney, August Silk, Bongo, VH1 and Target, among others. She has also worked with a number of celebrity, sports and music-driven campaigns and holds close strategic partnerships with celebrity management, publicists and record label executives.
PR Noir has a solid client roster of boutique and mass-market brands in the fashion, beauty, sports, luxury goods and lifestyle categories. King has worked hard to carve a unique, niche specialty and competitive edge: equal footing and relationships with both mainstream and multi-ethnic media.
To find out more about Danita King & PR Noir, visit www.prnoir.com and follow her on Twitter @prnoir
How do you even begin a career in PR for sports or entertainment industries if you don’t know anyone? One can always align themselves with the industry in one small way or another, but that can only do so much. In the end would you say it’s luck?
You need to attend industry events and network!! That is key in building your contacts. Social media is another avenue. Just like you reached out to us reach out to someone else and now you made a contact!
I’m an advocate of starting in your backyard. There are colleges and universities in your city or state that you can obtain valuable experience in the Sports Information (i.e PR Dept). You can gain the experience of working with the media, athletes and an organization/company.
You can also take an entry level or internship position. Be mentored by someone that does what you want to do! This way you learn the ropes without all the pitfalls that occur by trying to go it alone.
looking forward to future post
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THE BEST ADVICE…
I’ve been given in PR: “Make connections with people before you need them.” In PR, it’s not just about the connections you make on the job or at networking events. To be in PR means up holding standards even when your out with friends. Some of the best connections I’ve made have been out on town with friends or family at places that are often visited by myself and people in my profession/industry. Some of those people have actually, later, been helpful in my career with media coverage, PR help, etc. though the initial connection had very little to do with PR or my career.
The other things to remember is that if you view every one you meet as a “networking opportunity”, It will be a lot harder to make a connection. No one wants to feel like a piece of your ladder to success. Learn from people, MAKE REAL CONNECTIONS! That’s what makes a person great in PR, that is what real PR is all about