This Has Nothing To Do With PR… SUPPORT THE CAUSE

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PR Guide to Celebrity Gifting Suites

Written by Janna Meyrowitz-Turner If you’re involved in PR or Marketing for a consumer or fashion brand, odds are you’ve received emails from companies hosting a gift lounge in honor of {fill in the blank event/award show} that promises to get your brand and/or product to the hottest celebrities. We all know the undeniable power of a …

How To Harness Twitter For Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even …

Sports Public Relations: Uncovering the Hidden Job Market

Sports PR jobs seem like they’re hidden, but they’re really not.  You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on.  They get so focused on working for their favorite team, they can’t see the big picture.  That’s understandable because of all the excitement surrounding the …

How to Write an Effective Press Release

A press release, also known as a news release, is a written statement distributed to the media. A fundamental tool of PR work, a well-written, well-distributed and well-timed press release is not difficult or expensive to produce, yet can be effective for publicizing a scheduled event or calling attention to a range of issues: personnel …

PR Clients Are Like Lovers

In PR consulting, getting a new client is like taking a new lover.  When the consultant and the client first become aware of each other they feel a strong attraction. They may spend some time together getting to know each other or they may jump right in.  Then when they first get together there is lots of excitement and fervent activity.  It’s …

PR firm owner: Women are our own worst enemies

The owner of a PR shop argues that women must treat each with respect and support one another. By Gini Dietrich "The most common way people give up their power is by thinking they don't have any." - Alice Walker There is an interesting debate happening online, and it's highlighted by the "Miss Representation" Sundance …

Teaching the PR pros of tomorrow

Lately I've been reading about the changing landscape of the public relations profession.  It seems that everywhere I look there are articles on the opportunities that public relations professionals have in today's environment, how PR pros are increasingly getting the proverbial seat at the table, and the plethora of technological tools that are …