Celebrity Product Placement 101

This post can originally be found here Any small business owner who has experienced the “magic” effect of successful celebrity product placement can tell you: celebrities equal sales. As a publicist who works in the celebrity space, I can tell you that celebrities also equal placements, which, when executed correctly, is good for both you … [Read more...]

PR Guide to Celebrity Gifting Suites

PR Guide to Celebrity Gifting Suites

Written by Janna Meyrowitz-Turner If you’re involved in PR or Marketing for a consumer or fashion brand, odds are you’ve received emails from companies hosting a gift lounge in honor of {fill in the blank event/award show} that promises to get your brand and/or product to the hottest celebrities. We all know the undeniable power of a celebrity … [Read more...]

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