How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

5 things not to expect from an unpaid intern

By Hannah Stacey       This post can originally be found here Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit … [Read more...]

Improve Your Pitching Immediately with these 5 Expert PR Tips

By:Rebekah Epstein   This post can originally be found here   When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

7 Reasons You Work in PR (& Love It!)

This post can originally be found here 7 Reasons You Work in PR (& Love It!) We've all read and heard how the PR industry is fast-paced, competitive and often lands on “most stressful” lists. And when newbies come into our office, I often share the following: 53 Signs You Work in PR Indeed, it’s a bit of a reality check (shock … [Read more...]

5 internship opportunities you may not have considered

This post can be originally be found here An internship with a high-profile agency is practically every PR student’s dream. The chance to learn new skills and connect with important contacts makes reaching for that prime agency spot a major goal for a number of public relations hopeful, but sometimes, for whatever reason, that agency … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

5 media relations techniques that don’t involve pitching

This post can originally be found here By Kevin Anselmo For now on, I want PR professionals to think about whether their job is "media relations" or "media blasting." Many journalists rightfully complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant … [Read more...]

A NEW YEAR, NEW YOU

NEW YEAR, NEW YOU! Resolve to take your career to the next level. Get the essential business skills your need to successfully start your business in just 5 weeks.   Women In PR Present: Starting Your Own Public Relations … [Read more...]

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