Women In PR Celebrates 2 Years & Hosts Fundraiser Luncheon in Honor of Atlanta Based Publicist Dee Dee Cocheta

Women In PR, based out of Miami, FL, is celebrating its second year by hosting “Pamper & Rejuvenate,” a high profile beauty and shopping PR fundraising luncheon in honor of veteran publicist Dee Dee Cocheta. This event will take place on Saturday May 18, 2013 from 12:00 p.m. to 3:00 p.m. (EST) at the Twelve Atlantic Station Hotel located at …

How To Respond To HARO/ProfNet Queries Without Pissing Writers Off

This post can be found here Think your peach defuzzer is the greatest product in the known universe, or rep a doctor who’s on the road to curing a formerly incurable disease? Then you’re probably signed up as an expert source on services like Help a Reporter (HARO)and ProfNet. I use these services as just one of many tools in my …

12 PR MISTAKES THAT PISS FASHION BLOGGERS OFF

By: YAZMINA CABRERA  This post can be found here     “Fashion Bloggers are a necessary evil”, or so they say. Fashion PR people should be aware of that fact when starting collaboration lines with them and should take them seriously, even when they do not always agree on bloggers’ explosive success. When I created …

HOW TO CREATE A PR CALENDAR

By :YAZMINA CABRERA  This post can be found here     Is creating a PR Calendar among your New Year’s Resolutions? It should be! Now that we have covered important aspects of your PR plan such as conducting a PR research, setting up goals, strategies, objectives and tactics or creating a media database for your blog, we …

Taylor Swift needs to rethink her PR strategy

By Michael Sebastian This post can be found here       Taylor Swift’s PR machine might be running out of gas. The 23-year-old pop star, once described by The New Yorker as radiating “unjaded sincerity,” is facing a speed bump: The public is turning on her. “I hope Taylor Swift's publicist is working …

5 tips for new grads entering the PR and marketing field

By Allen Mireles This post can be found here     It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a …

Solo PR can be rewarding…and damn tough

Author Jason Mollica This post can be found here In September 2011, I embarked on my solo public relations pro journey. Although, it wasn’t necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It’s been nearly two years now, so how do I …

3 simple ways to boost PR using Google

By Carrie Morgan This post can be found here   Lean in to your monitor. No, a little bit closer. More … There you go. I’d like to let you in on a secret most PR professionals don’t know: Some of the easiest placement opportunities you’ll ever land for a client or employer are found using one of the most common online …

4 things PR women should know for success

By Beth Monaghan - Post can be found here     Have the women of PR succeeded because we’re lucky or because we’re smart and we work hard? According to Facebook COO and “Lean In” author Sheryl Sandberg, while men tend to take credit for a company’s success, women often ascribe success to “luck, help from others, …

What It Takes to Be a PR Person

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the industry into a new direction. In short, once you …