9 Things Every Publicist Does (Differently) That You Should Do, Too!

By: Penny C. Sansevieri Post can be found here People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Why? Because there are too many stories, too many angles, and too many opportunities you might miss by not knowing the rules of the game, so to speak. Authors, …

2 Tips for PR Pros to Add Vine to the Communications Mix

by Matthew Schwartz  This post can be found here Vine, a mobile app by Twitter that enables its users to create and post short video clips, is the latest shiny new thing in the social-media gestalt.   The service, which launched in January, features a video clip that’s just six seconds. While that’s less time than it takes to …

Working In PR Is More Stressful Than Being A Police Officer

by Ruth Graham This post can be found here Almost everyone in modern America claims to be “stressed out” at work once in a while. And by “once in a while” I mean “once an hour”: In many circles, stress is a badge of honor. But not everyone can claim to be working in one of the most stressful jobs in America. CareerCast …

Sign the PR Pro’s Pledge

By Samantha Villegas  This post can be found here Media relations. Sigh. For many PR people, it’s the core of what we do. For many others, it’s just one of many strategies. I am in the latter camp. I use it sparingly, when it is the right strategy for what my client or company is trying to accomplish. Too often, media …

What the PR world can expect on April Fools’ Day

By Michael Sebastian  This post can be found here A fake press release can do more than damage a company’s image, it can hurt the bottom line. Just ask Nathan Tinkler’s Whitehaven Coal, the Australian mining company that in January saw billions of dollars erased thanks to a hoax release. Whitehaven regained most of its losses once …

How to craft a pitch for fashion magazines and business publications

by Yazmina Cabrera Post can be found here “Can you craft a compelling, well-written pitch for both a fashion magazine as well as a business publication?”, Crosby Noricks, PR Couture. When Crosby Noricks from PR Couture suggested this question for this series of posts, I remembered one of the first pitches I ever did in my life. It …

MTV Video Music Awards, Brooklyn: 2013 Awards Show Headed to the Barclays Center

    The 30th annual MTV Video Music Awards will be broadcast live in Brooklyn, New York for the first time. It will be held at the Barclays Center, the new home of the Brooklyn Nets which co-owned by Jay-Z, on Sunday night, August 25 to become the first major annual award show to take place in the borough of Brooklyn. The …

15 Shakespearean quotes for PR pros

By Shonali Burke  This post can be found HERE Last week, when you realized Friday was Mar. 15, did you think of "The Ides of March" and secretly decide to watch your back? If you did, then like me, you're a fan of Bill the Bard, except you probably know him by another name: William Shakespeare. It's thanks to Shakespeare's "Julius Caesar" …

How To Get An Internship That Will Launch Your Career

by Cassie Boorn   A good internship can be more valuable to your career than a college degree. Bold statement, I know, but it’s the truth. A college degree is simply a credential that  proves you can focus and dedicate yourself to a goal, are able to build a strong network and have diverse interests. Luckily, you can do all of …

Men In PR And Women In PR “Table Talk” Dinner In Philadelphia

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