How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

Should you quit your marketing or PR job this year?

By Margie Clayman   This post can be found here '   I recently read an article on LinkedIn that got me a riled up. The article was by Jim Altucher, a man who has made a living writing articles and blog posts that people have defined as "edgy," "real" and "raw." This particular article was titled "10 Reasons You Have to Quit Your … [Read more...]

The Lori & Cher Show

Don't forget to join us tonight on Youtube at 9PM. We are broadcasting live with the one and only Anje Collins, the co-founder of Women In PR. We'll be talking all things "PR Related" including the LA Clippers PR Nightmare from all sides. Join us and submit your questions right here:https://plus.google.com/u/0/events/c6krgsevbho5321kq0rfbkfm3cs … [Read more...]

A PR pro’s 10-point media relations checklist

By Austin Cross   This post can be originally found here   We've got a different kind of 10 commandments for you today. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. Or, at least, they probably did, because it wouldn't be long before medieval Europeans realized mass communication … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]

5 internship opportunities you may not have considered

This post can be originally be found here An internship with a high-profile agency is practically every PR student’s dream. The chance to learn new skills and connect with important contacts makes reaching for that prime agency spot a major goal for a number of public relations hopeful, but sometimes, for whatever reason, that agency … [Read more...]

8 Tips for Getting More Publicity for Your Events

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.  It's not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say. Photo: Hechler Photography By Alesandra Dubin Publicity … [Read more...]

7 ways to successfully pitch TV

By Russell Working    This post can originally be found here Tweet Editor's note: This story is taken from Ragan Communications' new distance-learning portalRaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.You … [Read more...]

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