Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]

5 internship opportunities you may not have considered

This post can be originally be found here An internship with a high-profile agency is practically every PR student’s dream. The chance to learn new skills and connect with important contacts makes reaching for that prime agency spot a major goal for a number of public relations hopeful, but sometimes, for whatever reason, that agency … [Read more...]

8 Tips for Getting More Publicity for Your Events

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.  It's not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say. Photo: Hechler Photography By Alesandra Dubin Publicity … [Read more...]

7 ways to successfully pitch TV

By Russell Working    This post can originally be found here Tweet Editor's note: This story is taken from Ragan Communications' new distance-learning portalRaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.You … [Read more...]

PR Pros: Choosing Clients’ Causes Carefully

By: Toni L. Rousell                   Original Post can be found here Your advice is not only valued, as a hired PR professional, wise counsel is required. So, how do you help your clients choose the causes they support? Being driven by emotions or going with what’s popular, is sure to be a recipe for disaster. Discouraging clients from … [Read more...]

Rachael Sacks: Why PR Pros Are Different Than Publicists

By Shawn Paul Wood This post can be found here Forgive the headline. This nitwit does not espouse the definition of why PR pros are different than publicists. Rather, she is the proof in the proverbial pudding splattered all over her dress. I have often aforethought a contentious opinion on the said difference between PR pros and … [Read more...]

PR pro: Don’t call us marketers

By Kevin Allen The original post can be found here Earlier this year, I published a piece that may have suggested that PR is a “fallback” career for journalists. The piece garnered 50+ comments; clearly, some PR folks are easily offended. List Brian Kilgore among the easily offended. He recently penned a piece for The Huffington … [Read more...]

Tips for PR pros planning a 2014 editorial calendar

By Carrie Morgan  This post can originally be found here If you’re the kind of uber-efficient PR pro who organizes Outlook into client-specific folders, keeps client folders for years after they’ve evaporated, and alphabetizes books and CDs, this post is for you. If you’re a new PR professional still learning the ropes, this might … [Read more...]

16 networking mistakes that can derail your career

By Jim Dryburgh This post can be found here Networking is a skill that can help you develop long‐lasting business and social relationships.As with most skills, you can network well or poorly—perhaps to the detriment of your career.Here are the 16 most common networking mistakes to avoid:1. You think you don't know anyone. You are connected … [Read more...]

Sold Out Summit Brings Women In PR From Around The Country

Sold Out Summit Brings Women In PR From Around The Country

After a successful, sold out, intense, but very educational Women In PR Summit in Houston, Texas at the Doubletree Suites Galleria. Women In PR is known for providing a way for students and professionals to learn what it will take to succeed in the public relations industry. Many PR professionals have been eager to give back as a keynote speaker … [Read more...]

Follow

Get every new post delivered to your Inbox.

Join 30,873 other followers