Improve Your Pitching Immediately with these 5 Expert PR Tips

By:Rebekah Epstein   This post can originally be found here   When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

The end of the press release?

By Gregory Galant   The original post can be found here   Once upon a time, before the Internet was a go-to resource, when postal mail and faxes were key ways to disseminate detailed information to journalists, the press release was essential. Those days are long gone because: Journalists don't want to write about something … [Read more...]

5 essentials for getting ahead in your PR career

By Mickie Kennedy  This post can be found here       Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in this industry for more years than I can remember at this point: You … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]

10 signs you’re an old-school PR pro

This post can be found here Can you imagine pitching media without email or distributing a press release without online forms? Think about how long that would take. It’s been less than 20 years since people started adopting Web-based email as one of their main forms of communication, and using the Internet as the tool to do everything … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

5 media relations techniques that don’t involve pitching

This post can originally be found here By Kevin Anselmo For now on, I want PR professionals to think about whether their job is "media relations" or "media blasting." Many journalists rightfully complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant … [Read more...]

5 signs you’re not cut out for PR

By Scott Signore  This post can be originally found here While my firm is incredibly fortunate to employ some of the very best PR and social media practitioners, we’ve also had a number of staff members who simply weren’t cut out for our business. Sure, they were good, hard-working people, but the writing was on the wall early on that they … [Read more...]

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