Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]

10 signs you’re an old-school PR pro

This post can be found here Can you imagine pitching media without email or distributing a press release without online forms? Think about how long that would take. It’s been less than 20 years since people started adopting Web-based email as one of their main forms of communication, and using the Internet as the tool to do everything … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

5 media relations techniques that don’t involve pitching

This post can originally be found here By Kevin Anselmo For now on, I want PR professionals to think about whether their job is "media relations" or "media blasting." Many journalists rightfully complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant … [Read more...]

5 signs you’re not cut out for PR

By Scott Signore  This post can be originally found here While my firm is incredibly fortunate to employ some of the very best PR and social media practitioners, we’ve also had a number of staff members who simply weren’t cut out for our business. Sure, they were good, hard-working people, but the writing was on the wall early on that they … [Read more...]

NEW PR BOOK ALERT

NEW PR BOOK ALERT

Our Co- Founder of Women In PR Anje Collins has published her first book! PR Related- How To Start & Build A Successful PR Agency. ABOUT PR RELATED PR Related describes in detail how to successfully  start and build a public relations firm.  This one –of-a kind book is bursting with creative tips, instructions, theories and guidance, … [Read more...]

7 ways to successfully pitch TV

By Russell Working    This post can originally be found here Tweet Editor's note: This story is taken from Ragan Communications' new distance-learning portalRaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.You … [Read more...]

11 Things the Media Does That Piss Off PR

By Patrick Coffee  This post can originally be found here But you said you liked the pitch!!! Last week we ran a guest listicle about the top things public relations flacks do that piss off our media contacts. We’ve seen a lot of these lists, and the whole thing sometimes feels like a bit of a one-sided conversation, so in a follow-up … [Read more...]

8 tips for getting your press releases read and shared

By:Russell Working  This post can originally be found here   The press release is dead—or so we keep hearing. But somebody forgot to tell Sarah Skerik, vice president of content marketing for PR Newswire. "No one reads press releases?" she says. "I'm sorry, I have data otherwise. People read them by the millions." The thing … [Read more...]

HIRING A PUBLICIST? READ THIS FIRST…

by londonnicole This post can be originally found here So, you’re the next incredible brand on deck and you’re ready to hire a publicist? Read this first: Know exactly what a publicist does. A publicist/PR pro is a public relations practitioner. And, public relations is the art of influencing public perception using strategic … [Read more...]

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