8 Tips for Getting More Publicity for Your Events

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.  It's not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say. Photo: Hechler Photography By Alesandra Dubin Publicity … [Read more...]

PR Pros: Choosing Clients’ Causes Carefully

By: Toni L. Rousell                   Original Post can be found here Your advice is not only valued, as a hired PR professional, wise counsel is required. So, how do you help your clients choose the causes they support? Being driven by emotions or going with what’s popular, is sure to be a recipe for disaster. Discouraging clients from … [Read more...]

Rachael Sacks: Why PR Pros Are Different Than Publicists

By Shawn Paul Wood This post can be found here Forgive the headline. This nitwit does not espouse the definition of why PR pros are different than publicists. Rather, she is the proof in the proverbial pudding splattered all over her dress. I have often aforethought a contentious opinion on the said difference between PR pros and … [Read more...]

16 networking mistakes that can derail your career

By Jim Dryburgh This post can be found here Networking is a skill that can help you develop long‐lasting business and social relationships.As with most skills, you can network well or poorly—perhaps to the detriment of your career.Here are the 16 most common networking mistakes to avoid:1. You think you don't know anyone. You are connected … [Read more...]

Fancy Yourself A Fashion PR Girl?

by Gemma Jones  This post can originally be found here   Ah fashion PR. Ever since the the high brand fashion PR girls (you know…the fashion media goddesses, such as the almighty OscarPR girl/Erika Bearman…) decided to publicly tweet, blog and Facebook away about her job antics..with you know the “usual” 9 to 5 agenda,  the casual name … [Read more...]

The Most Influential Personal Style Bloggers Right Now

This blog can be originally found here By: Lauren Sherman Some say the age of the personal style blogger is over. Today, the girl needs more than an outfit, a boyfriend, and a camera. Bloggers need to think about production quality, editorial strategy, and affiliate programs to really gain a foothold on the web. They are more like … [Read more...]

Lies Samantha Jones Told Me

This post can originally be found here I have a bone to pick with Samantha Jones of Samantha Jones PR. If we’re to believe this conniving liar [which, sadly, a lot of wide-eyed young publicists and publicists-to-be do], publicists are nothing more than glorified socialites, flitting from red carpet appearances to restaurant openings to the … [Read more...]

The best—and worst—times to post to social media

By Kristin Piombino- This post can be found here t's the million-dollar question for social media managers everywhere: What is the best time to post to social media?   While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in … [Read more...]

Should PR pros get accredited?

By Matt Wilson| This post can be found here   Of the Public Relations Society of America’s 21,000-plus members, only about 3,800, or 18 percent, hold the organization’s Accredited in Public Relations (APR) certification. The number of professionals seeking the accreditation is on the decline, too, according to PRWeek. That’s likely … [Read more...]

5 things not to expect from an unpaid intern

Don't be surprised if they come in late or don't give their all. Without being paid, they have less motivation to do either and can damage your business, argues this PR pro. By Hannah Stacey     Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications … [Read more...]

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