3 simple ways to boost PR using Google

By Carrie Morgan This post can be found here   Lean in to your monitor. No, a little bit closer. More … There you go. I’d like to let you in on a secret most PR professionals don’t know: Some of the easiest placement opportunities you’ll ever land for a client or employer are found using one of the most common online …

Is Your Email Style Hurting Your Career?

by Cassie Boorn This post can be found here   Whether you are asking for career advice, pitching an editor or emailing a colleague a question, the way that you communicate in email can affect your chances of landing that big media placement, making it to the next level in your career or landing a second date with that guy from OK …

4 things PR women should know for success

By Beth Monaghan - Post can be found here     Have the women of PR succeeded because we’re lucky or because we’re smart and we work hard? According to Facebook COO and “Lean In” author Sheryl Sandberg, while men tend to take credit for a company’s success, women often ascribe success to “luck, help from others, …

What It Takes to Be a PR Person

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the industry into a new direction. In short, once you …

How to Keep a Stale PR Campaign Fresh

P.U.! Do you smell that? Something stinks, and it’s not the month old bread you left on top of the fridge (well, it may be that, too. Go throw it away). Your campaign has been sitting around for way too long and it’s starting to go crusty and turn funny colors. For some reason, you’re just ignoring it as it dies. Even the best campaign in …

Key traits of the PR professional of tomorrow

By Deirdre Breakenridge  This post can be found here If I were hiring a “universal PR professional” to guide strategic communications in 2013 and beyond, here are some of my best practice tips to shape that PR person’s role:Be proactive and don’t wait to be asked. Today, we are looking for people who will raise their hands to get …

Generating PR With A Nonexistent Budget

By: Cassie Boorn Post can  be found here Whether you are a blogger looking to drive PR for your personal brand or a publicist looking to spread the word about your small business, generating PR without a budget can be challenging. That is why when I heard that Meryl Cooper and Jessica Kleiman were pitching a panel at SXSW about driving PR …

What the PR world can expect on April Fools’ Day

By Michael Sebastian  This post can be found here A fake press release can do more than damage a company’s image, it can hurt the bottom line. Just ask Nathan Tinkler’s Whitehaven Coal, the Australian mining company that in January saw billions of dollars erased thanks to a hoax release. Whitehaven regained most of its losses once …

How to craft a pitch for fashion magazines and business publications

by Yazmina Cabrera Post can be found here “Can you craft a compelling, well-written pitch for both a fashion magazine as well as a business publication?”, Crosby Noricks, PR Couture. When Crosby Noricks from PR Couture suggested this question for this series of posts, I remembered one of the first pitches I ever did in my life. It …

MTV Video Music Awards, Brooklyn: 2013 Awards Show Headed to the Barclays Center

    The 30th annual MTV Video Music Awards will be broadcast live in Brooklyn, New York for the first time. It will be held at the Barclays Center, the new home of the Brooklyn Nets which co-owned by Jay-Z, on Sunday night, August 25 to become the first major annual award show to take place in the borough of Brooklyn. The …