Three Things PR Pros Should Do To Get The Most Out of Social Media

Three Things PR Pros Should Do To Get The Most Out of Social Media

By: Kristina Markos and Maria Baez Video Companion of this Article: https://www.youtube.com/watch?v=qhAvcgt7yOo It’s no secret that public relations and social media are synonymous in today’s viral landscape.   Consequently, clients are expecting that a lively social media presence will play a role in public relations initiatives … [Read more...]

PR Pros: Choosing Clients’ Causes Carefully

By: Toni L. Rousell                   Original Post can be found here Your advice is not only valued, as a hired PR professional, wise counsel is required. So, how do you help your clients choose the causes they support? Being driven by emotions or going with what’s popular, is sure to be a recipe for disaster. Discouraging clients from … [Read more...]

Rachael Sacks: Why PR Pros Are Different Than Publicists

By Shawn Paul Wood This post can be found here Forgive the headline. This nitwit does not espouse the definition of why PR pros are different than publicists. Rather, she is the proof in the proverbial pudding splattered all over her dress. I have often aforethought a contentious opinion on the said difference between PR pros and … [Read more...]

HOW TO WRITE SO EDITORS DON’T HATE YOU

  This post can be found here As a writer, it pains me to say that I don’t always know exactly what people will gravitate to and read, instead, I try and identify the type of story a publication would choose to print, or not. While editing yesterday evening,  my frustration became so intense that I recalled  a post from Women in PR, “PR … [Read more...]

7 underrated skills every PR newbie needs

By Jessica Malnik| This post can be found here   In an ideal world, nascent PR pros and neophyte journalists should know how to do a variety of things before they walk across the stage and get their diplomas.   There’s no need to be an expert in everything, but it helps to have some familiarity with a variety of tasks and … [Read more...]

What Do You Do When Your Venue Closes Days Before Your Event?

When the Children's Book Choice Awards planners arrived for load in, they discovered a lock on the venue's doors and had to act quickly to save the event. By Beth Kormanik | This Post can be found here The venue for the Children's Choice Book Awards changes each year, and planner Lizz Torgovnick of Sequence Events and her clients at the … [Read more...]

Building the perfect email ‘pitchwich’

By: By Ashley Halberstad This Post Can Originally be found here Like anything worth knowing, PR is all about the fundamentals. There are building blocks, key pieces of knowledge that make the difference between being a PR practitioner and being a PR professional. One of those fundamentals is the pitch. We hear a lot about bad … [Read more...]

10 things clients get wrong about the media

By: Bruce Serbin                           This original post can be found here   I've been infuriated lately. I’m sick and tired of all the bad ideas and strategies I’ve heard from some of my clients and the clients of fellow publicists. I figured I would redirect my frustration by sharing with you the top 10 things anyone … [Read more...]

15 tips for a successful PR career

By Dave Fleet - Post can be found here         One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they're starting out. I often get asked: "What tips would you offer to get ahead in this field?"   Now that summer is upon us and … [Read more...]

A PR fee for your thoughts?

By Donn Pearlman This post can originally be found here Airlines, banks, and even Las Vegas hotels are all pounding the public with various fees for services that used to be free. Perhaps the public relations profession should consider adding surcharges, too. Many hotels in Vegas tack on so-called "resort fees," so I think the PR … [Read more...]

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