Women In PR Celebrates 2 Years & Hosts Fundraiser Luncheon in Honor of Atlanta Based Publicist Dee Dee Cocheta

Women In PR, based out of Miami, FL, is celebrating its second year by hosting “Pamper & Rejuvenate,” a high profile beauty and shopping PR fundraising luncheon in honor of veteran publicist Dee Dee Cocheta. This event will take place on Saturday May 18, 2013 from 12:00 p.m. to 3:00 p.m. (EST) at the Twelve Atlantic Station Hotel located at …

Corporate to Agency Life: Differences Between the Two

By Yvette Pistorio  This post can be found here I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really showed me …

3 simple ways to boost PR using Google

By Carrie Morgan This post can be found here   Lean in to your monitor. No, a little bit closer. More … There you go. I’d like to let you in on a secret most PR professionals don’t know: Some of the easiest placement opportunities you’ll ever land for a client or employer are found using one of the most common online …

Key traits of the PR professional of tomorrow

By Deirdre Breakenridge  This post can be found here If I were hiring a “universal PR professional” to guide strategic communications in 2013 and beyond, here are some of my best practice tips to shape that PR person’s role:Be proactive and don’t wait to be asked. Today, we are looking for people who will raise their hands to get …

5 Ways To Get Editorial Coverage From Bloggers

By: Cassie Boorn  Post can be found here I often get asked how brands can get editorial coverage from bloggers and while the answer varies for every brand, understanding the blogging landscape is the first step. Getting earned coverage from bloggers can be much more complex than getting traditional media coverage. Why? Editors and …

Generating PR With A Nonexistent Budget

By: Cassie Boorn Post can  be found here Whether you are a blogger looking to drive PR for your personal brand or a publicist looking to spread the word about your small business, generating PR without a budget can be challenging. That is why when I heard that Meryl Cooper and Jessica Kleiman were pitching a panel at SXSW about driving PR …

What the PR world can expect on April Fools’ Day

By Michael Sebastian  This post can be found here A fake press release can do more than damage a company’s image, it can hurt the bottom line. Just ask Nathan Tinkler’s Whitehaven Coal, the Australian mining company that in January saw billions of dollars erased thanks to a hoax release. Whitehaven regained most of its losses once …

How to craft a pitch for fashion magazines and business publications

by Yazmina Cabrera Post can be found here “Can you craft a compelling, well-written pitch for both a fashion magazine as well as a business publication?”, Crosby Noricks, PR Couture. When Crosby Noricks from PR Couture suggested this question for this series of posts, I remembered one of the first pitches I ever did in my life. It …

MTV Video Music Awards, Brooklyn: 2013 Awards Show Headed to the Barclays Center

    The 30th annual MTV Video Music Awards will be broadcast live in Brooklyn, New York for the first time. It will be held at the Barclays Center, the new home of the Brooklyn Nets which co-owned by Jay-Z, on Sunday night, August 25 to become the first major annual award show to take place in the borough of Brooklyn. The …

5 signs to discover if you would be a great Fashion PR Girl

by Yazmina Cabrera  This is our favorite  blogger when it comes to fashion PR. Click here to see post   Yes, we all want to be there. For sure! We fashion-PR-Girl-wannabes want to become part of that glossy world where everybody seems to smile the whole time, receive exclusive gifts and go to super cool parties. We all long to try …