So you want to become a Fashion Publicist

As a Fashion Publicist you are the public relations (PR) representative for your client. This means you promote, exalt, and proclaim how wonderful their product is in an attempt to convince editors and journalists to notice it. Like all good PR reps you also do damage control, so when your designer knocks out a camera man with a chair you are there to send flowers to appropriate parties and smooth talk the press into ignoring the rumors about a broken nose.

This is a great position if you want to be at the intersection of media and fashion. You get to work very closely with a brand or Fashion Designer and spin their stories in a way that is both true to their style and favorable to their public appeal. To do this you must think up ways to continually get your name in the press, go on talk shows, write press reports, and generally garner as much attention as possible. Ideally you would love this attention to be positive, but if its not then you need to make it less negative.

So you are a mix between a politician, news correspondent, and a fashion connoisseur. You must be on your toes at all points and react appropriately to whatever situation comes your way whether you are on a radio show or at an opening gala. It is a publicist’s job to maintain or create a positive image for their client to be viewed by the public.

A fashion publicist must think of creative ways to keep their clients in the public eye and reach their clients target audience. This can be done by writing press releases, holding media conferences, distributing client news to local television stations, radio stations, and newspapers. Since it is the publicist job to creatively keep their clients in the spotlight, it is important for them to stay on top of any changes in social, economic, and political changes. It is also important to maintain good relationships with all media outlets, because it is a publicist job to communicate with the media whenever their clients are in a crisis or are in need of positive publicity.

You can become a Fashion Publicist through many different avenues. You should have some background in fashion, but whether that is fashion marketing, fashion media, or even fashion sales it doesn’t really matter. The industry as a whole is very competitive, so start with an internship and work your way up.



  1. That was an amaxing article, packed with powerful information! Thank you!

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