Publicists, How to Create a Good Reputation Before It’s Tarnished by Kristina Vasilakis

Ever notice how when a celebrity or a business mogul gets in trouble or makes crazy headlines, all of the sudden his or her publicist is the one who is the spokesperson for their actions? When a client receives negative press attention, publicists are trained to give excuses, clean-up dirty statements made by clients, and to encourage them to do a … [Read more...]