What Is the Difference Between Press & Media Relations?

Publicity can make or break a company. Whether illegal dumping is discovered and sent out through the media or a business sponsors medical care for a child cancer patient, publicity drives the way the public reacts. The two main vehicles for such publicity are press and media relations. The main difference is who controls the … [Read more...]

How to Start a Business As a Public Relations Consultant Using Social Media

Armed with top-notch verbal and written communication skills along with a desire to help businesses, individuals and associations attract media attention, aspiring publicists can use social media to begin building their careers as public relations consultants. Social media also gives aspiring business owners a platform to build their networks, by … [Read more...]