Armed with top-notch verbal and written communication skills along with a desire to help businesses, individuals and associations attract media attention, aspiring publicists can use social media to begin building their careers as public relations consultants. Social media also gives aspiring business owners a platform to build their networks, by communicating online with potential clients, media, fellow entrepreneurs and business professionals.
Set up social media accounts on popular platforms such as Twitter, Facebook and LinkedIn. Ensure that your profile on each social media site identifies you as a public relations consultant, links people to your website or blog and provides them with a way to get in contact with you. Depending on how much space a social network provides you in your profile, you can also outline the types of industries you work with and the services you provide.
Upload your professional head shot to each social media site you sign up to use. A photograph helps potential clients get an idea of the person behind the business and your account is less likely to be regarded as a spam account.
Use your email account’s address book to automatically add friends, past clients and colleagues to your social media sites as friends. You can also use social media directories to find additional people you can follow and “friend.” Opt for people who can help you build your network, such as those who offer complementary services or media contacts and potential clients, who fit the description of your ideal client.
Begin sharing tips, ideas, your blog posts, news about your company and clients and relevant articles on your social media pages. Share relevant information related to public relations, such as tips for writing a biography, the best ways to pitch journalists, inexpensive ways to attract media attention and information on crisis management. Sharing information will help build your reputation as an authority in your field and encourage people to share your messages with their networks.
Interact with the people you follow and friend by commenting on their information they post and by responding to them, if they reply to something you post or share. Communicating with members of your social media community can help you build connections, meet potential clients and position yourself to get referred for public relations projects.
Focus on making connections with members of the media with whom you may need to contact for your potential clients. Use social media to send tips and story ideas. Be aware of their tweets asking for quotes and other information for their stories.