Five Reasons to Use Twitter for Public Relations

For many businesses, using social media sites such as Twitter and Facebook as a public relations tool is vital. A business with an effective social media strategy can reach new audiences, connect with customers and similar businesses and be considered tech-savvy by maintaining a Twitter account. Scope When a business signs up for a … [Read more...]

How to Measure Acceptance in Public Relations

Public relations helps build a company's reputation and increase its exposure. Many companies hire public relations firms to give them an edge against the competition and collect new clients. What's more, some companies have their own public relations departments responsible for promotion and marketing. Regrettably, not all PR tactics work. For … [Read more...]