How to Become a Film Publicist

That well-dressed lady (or gentleman) that stands next to a movie star at a premiere might be the publicist, not the significant other. Film publicists experience all the glamor of a life in Hollywood, but they also encounter their share of hard work and controversy. Consider the following tips if you want to become a film publicist.

  • Watch a lot of movies. The best film publicists have more than a college degree. They have a love for movies and an encyclopedic knowledge of films, actors and Hollywood history. So break out your DVD collection and enjoy.

  • Earn a degree in communications, journalism or business. Film publicists also take courses in film history, production or screenwriting, and intern for established publicists or film companies while they attend college.

  • Plan a publicity campaign before a film wraps. Study the film’s plot, characters and theme, as well as the type of moviegoer its stars will attract. Develop a timeline to publicize the film, and start a buzz by distributing blurbs about the production to websites, blogs, entertainment magazines and TV shows.
  • Identify a film’s audience. A film publicist needs to create a campaign that will appeal to a movie’s core demographic. They write and distribute press releases and production notes to the media and put together EPKs (electronic press kits) which can usually be downloaded from the film’s website.

  • Liaison with movie stars, directors and other film personnel. A film publicist works with journalists, theater owners, broadcasters, studio executives and others to heighten public awareness of a film. A publicist coordinates actor interviews with critics, film screenings and promotional events.



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