No doubt social media and email have made the life of a PR professional easier and quicker. This is in part because it allows PR agencies to do business with those from other parts of the country (or world), but also because clicking a “tweet” button or writing an email is so quick and convenient.
Email allows us to prioritize our business and get to things at the most opportune time, while social media allows us to interact with customers and clients without having to drive to a meeting place and have an hour long lunch. With the time saved by digital communication, more business can get done.In fact, I almost always prefer email over a face-to-face meeting because I can take the time to really think about what I want to say, and then review it once I’m finished. This is something I can’t say for a face-to-face meeting—where I have been known to stumble over my words out of nervousness.
This led me to wonder: Is meeting with a client face-to-face as valuable as
I decided that, no matter how much I may value technology, this is a huge
When Face-to-Face Meetings are Crucial
The most beneficial thing face-to-face interactions can give a PR
Negotiating — This is far more effective if done in-person because it is an
Thank you — If a company (or even a client) goes out of their way to do
Apologizing — We all know that in the PR world, apologies are sometimes
Selling — If you want to pitch an idea to a client, face-to-face is the
Although these tips may seem obvious, many companies are starting to ignore
Nov 28, 2011
Should Face-to-Face Meetings Matter? by Amanda DiSilvestro
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