Don’t be a Spammer: 10 Things Journalists and Bloggers Hate

By Abbi Whitaker -President of Abbi Public Relations A public relations professional can be one of the most valuable resources for a journalist — a partner who points out relevant news, gives access to valued sources and provides photos and reliable company background. But all too often repeated miscues by PR companies turn them into the … [Read more...]

7 things PR pros should know about the shifting media landscape

7 things PR pros should know about the shifting media landscape

Vocus became a Twitter trending topic Wednesday afternoon, thanks to its State of the Media report and webinar. (You can download the report here.) The report paints a media landscape that continues to struggle but is using the Web—and especially social media—to evolve. Although fewer newspapers shut down in 2011, they continue to shutter … [Read more...]

14 Essentials For PR Newbies

14 Essentials For PR Newbies

By: Amy Howell If you’re thinking about entering the public relations field—either as a first job out of college or as a career switch—consider doing some research before making the leap. The PR industry is moving and changing fast—though many traditional values still apply—and it's hard for even PR veterans to keep up. The Internet, social … [Read more...]

Top Tips For Proofreading Your Press Releases

Top Tips For Proofreading Your Press Releases

When you're sending out a press release, you want to make sure it isn't riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. -- Get away from … [Read more...]