Public Relations Is A Woman’s World Now, By Happenstance And Determination

Public Relations Is A Woman’s World Now, By Happenstance And Determination

by Amanda Chatel If most of the publicists you know are female, you’re not alone. The Institute of Public Relations says that the PR world is dominated by women. And according to some studies, the field of PR is now actually 70% female (compared to back in 1987, when there were 20 females for every 80 males). Which makes it seem like public … [Read more...]

How I used Twitter to land my summer PR internship

Kiersten Bagley (@KABagley on Twitter) is a public relations student at Missouri State University. Today, she tells us how she used Twitter to get a dream-come-true internship at Howell Marketing Strategies. As a college student, it is sometimes hard for my peers and I to differentiate the uses and then ultimately decide how we want to use … [Read more...]

Who is @DKNY PR Girl Really?

Aliza Licht, a DKNY publicist with 380,000 followers, pulls back her veil on YouTube. By BEE-SHYUAN CHANG Published: February 15, 2012 “I CAME out on YouTube,” said Aliza Licht, who until recently was known to her legion of Twitter fans only as DKNY PR girl. “Of course, where else would you come out?” To her nearly 380,000 followers, … [Read more...]

Crash Course: How To Get Ahead In Public Relations Without A Master’s

Crash Course: How To Get Ahead In Public Relations Without A Master’s

by Meredith Lepore Crash Course is a new weekly column appearing on The Grindstone. It will focus on the best paths to take for education to help you advance in your career, whether it be a graduate program, a 6-week course, online seminars or certificates you can earn. We will be talking to experts in the business of advancing your career to … [Read more...]

When Good Clients Turn Bad

How to clean up messy client relationships. by Pierce Mattie Pierce Mattie Public Relations Recently, when meeting with fellow business owners in the service industry, we got into an in depth discussion about managing client relationships.  We were discussing how to repair a client relationship, specifically those where things have gone wrong, … [Read more...]

QR Codes Guide: How to Use Them at Events

QR Codes Guide: How to Use Them at Events

QR codes—those odd-looking squares of black and white pixels that hardly existed a year ago—are now everywhere. From ads in magazines to product packaging and trade show booths, the codes have become the au courant tool in a marketer’s bag. For events, the codes (and similar 2-D barcodes) share information with an audience instantaneously and … [Read more...]

Craft the Perfect Elevator Pitch for PR

Craft the Perfect Elevator Pitch for PR

Everyone in the business world should have a crystal clear elevator pitch – a description of what you and your company offer that can be explained fully during an elevator ride.  It’s not always easy to sell yourself in such a brief amount of time; that brevity forces you to determine your most vital assets. Here are some tips to keep in mind as … [Read more...]

Do Fashion Publicists Give The PR Industry A Bad Name?

by Meredith Lepore “I would never rep Versace. I can’t stand her. I think she makes disgusting clothes. Calvin [Klein] is like, snore! Who wears Calvin Klein? I’m not dissing him. I think he’s built an amazing, respectable business, but I would never want to work for Calvin Klein, ever.”-Kelly Cutrone A few months back I wrote an article … [Read more...]

PR Pros Share Secrets On Getting To The Next Level

    PR pros Jessica Kleiman (left) and Meryl Weinsaft Cooper wrote Be Your Own Best Publicist to help job seekers get noticed, hired and promoted in a tough economy. The pair offered us some key advice from their book to help you stand out and shine. How can a woman promote herself at her organization?  In her industry? What are … [Read more...]

Working Hard, Not Hardly Working at the Internship

So, here I am at HMA! But how did I get here, you ask? As a full-time, working college student, I think it is safe to say that at times life can get overwhelming.  Between the late nights studying, papers and everyday demands of life, there are times I find myself thinking, “Can I ever just catch a break?”  But as I look around and see … [Read more...]