So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most important thing. I’m not saying they won’t look at something “unusual”, but often they are just too busy and overworked.
There are some great tips in this list, so if you are looking for some new ideas……read on and become a star!
1. Freebies Only Work Once
2. Sell Yourself!
3. Let Them Find You
4. Tip List
5. Survey Says STATS of the Union
6. Move The Product Off The Shelf
7. Use Fed X and Make A Splash!
8. Pitch Where A Story Is Needed
9. Pick Brains of People You Know
10. Watch for PR queries
11. write notes
12. The PR tip that gets results!
13. Friends Have Benefits
14. PR Guarantees Awareness
15. Surf The News
16. Deliver More
17. Be the Tortoise, not the Hare.
18. Three Times A Week At No Cost
19. Most important thing to rememb
20. Presentation is Key
21. Tailoring is Easy as 1, 2, 3
22. One word: HARO
23. Let the media be your friends!
24. Treat it Like a Sales Position
25. Getting Journalists to Respond
26. Heard of Google? Use it!
27. Help a reporter, help yourself
28. What’s in it for them!
29. Quick PR results: post videos
32. Know Thy Client
33. Go for it
34. Rich or famous? Your call!
35. Talk Radio
36. Do the Leg Work for Them
37. Return on Relationships (ROR)
38. Product Review & Contest PR
39. Help a Reporter Out!
40. Get Them While Ya Got Them!
41. Become an email pest
42. Measure everything!
43. Avoid humor
44. Practical PR
45. PR Tips: Learning By Launching
46. No SPAM Please
47. Press Release Tip
48. The Lazy Man’s Way to Get PR
and sources. Reporters – and other media professionals – submit media queries whenever they need sources for the stories they’re working on. Then, HARO sends these media queries in thrice-daily emails delivered to their subscribers, otherwise known as sources.Take full advantage of this source! It’s brings huge rewards for 15 minutes of e-mailing a day.
49. Help a Reporter, Get PR
50. Tell the Truth!
51. Make the press come to you!
52. PR should be personal
53. Wine Maven Pours PR Advice
54. Embrace Your Inner Happy Voice
55. Cause A Stir
56. Relationships are key!
57. Let them drink what they want!
58. SEO before SEO was cool
59. Exceed customers expectations
Give them something for free, by this I mean extend your services or skills. This costs you nothing but gives customers more than they paid for.
As a designer of kids clothing, I illustrated a pdf of gift tags which I attach to customer emails after receiving an order. It’s a great way to thank them for being a cherished customer AND the branding on the gift tag continues to promote my business!
60. Relationships + SEO = PR Gold
61. Help a reporter, help yourself
62. Story Idea Savvy!
Make sure the story idea is relevant to their usual subject matter.
Ex: Mommy Bloggers Catapult Popularity of Kiwi Baby Product – Story Idea
This is an actual pitch that got picked up- got a reply for more info on the same day and story was in newspaper the following week 🙂
63. Your answers are on LinkedIn
64. Keep Coming
65. Target your Market
66. Reach a Journalist @140CPP
67. Creating A Rolodex to Success
68. Become More Social, Digitally.