How to Become an Entertainment Publicist

Entertainment publicists might be best known for issuing “no comment” but their job responsibilities are varied and challenging. If you want to become an entertainment publicist, you have to possess the education, experience and skills to succeed in the cutthroat entertainment industry. If you do, and pursue the right strategy, you might find yourself regularly in front of the camera.

Things You’ll Need

  • Determination

  • Ability to work long hours

  • Good social skills


  1. Earn a bachelor’s degree in public relations. Colleges and universities across the country offer PR programs. Take courses in public relations writing, public relations strategies, ethics in the industry and mass communications law.
    • Complete an internship during or after your degree program. Landing one in entertainment, whether for a PR firm that represents celebrity clients or an arena that hosts star-studded concerts, can get your foot in the door in this specialized industry. Internships in other areas of PR are beneficial as well, because it gives you valuable, hands-on experience in the field.

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    • Land an entry-level job in PR after you graduate. While you can shoot for an account executive job with a PR firm that represents celebrities, keep in mind that these jobs are highly sought after and, therefore, competitive. The focus at this point in your career should be gaining valuable experience as a publicist, no matter the industry.

    • Network within the entertainment field. Join a local chapter of the Public Relations Society of America, PRSA, and attend events. You might find someone there who has a connection within the entertainment industry. Focus on PRSA’s Entertainment and Sports specialty, which will give you information about this industry.

    • Send a cover letter and resume to PR firms that represent high-profile clients. Detail your PR expertise and explain your interest in a publicist job with the firm. Provide your contact information, and follow up to find out about any job openings.

    • Move to Los Angeles or New York City to continue your job search. These cities are hotbeds for celebrities and entertainment firms and publicists. Your odds of landing a job as an entertainment publicist increase if you’re living among the celebrities who need you to represent them.

Tips & Warnings

  • The entertainment industry is a competitive market. However if you acquire the basic skills and remember to network tirelessly you’ll be sure to land a position as a PR Assistant or Account Coordinator. While these positions are at the bottom of the food chain most PR agencies promote from within, so use this opportunity as the chance to prove yourself worthy. Good Luck!



  1. Reblogged this on PATTY RAPPA, Ltd. and commented:
    What would the world be without publicists? We all love our heros. Here’s how you make a career out of touting their greatness!

  2. A bit late to comment, but thanks for mentioning PRWeb!

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