The 6 Tools Every PR Girl Needs


Most PR girls know that using free tools like Twitter and LinkedIn can be a  great way to take your career to the next level. The digital space has opened up  endless opportunities for PR girls to pitch media, create social media content  and build personal brands that can support them throughout their career.  However, with all of the tools out there it can be easy to miss some of the free  resources available that can support your career.

As a seasoned digital PR girl I have pulled together a few of my favorite  free digital tools for PR girls.

Research: All good PR planning starts with research, which can be tedious and  costly. Social Media has opened up the opportunity to quickly gather insights  about your industry that can influence your program planning.

Back Tweets:

Back Tweets allows you to see a list of every  tweet that has ever contained a link or reference to your client’s website.  Simply enter a URL into the search bar and your research is done!

All Top: With millions of  bloggers across the web it can be challenging and time consuming to identify all  of the influencers in a category but All Top has done all of the work for you. Simply  search for a topic relevant to your brand and see a list of bloggers in that  niche and a snapshot of recent topics they have covered.

Headline  Analyzer: Writing headlines can be a tedious task of figuring  out what your consumer are searching for, what is going to make a compelling  story and how is that story going to drive them to purchase. Headline Analyzer is a  free tool that analyzes your headlines and gives you suggestions to make them  more interesting.

Presentations: A good presentation can make or break your PR program. Whether you are  presenting ideas to clients or sharing smart social media insights,  presentations are a day-to-day part of a PR professional’s life.


If you are worried that your presentations  have gotten a bit stale, SlideRocket is a tool that helps you  create and present media-rich presentations that will blow your client  away.

SlideShare If you ever spent hours poring over a deck on social media insights and  wished there was a way to share your hard work with the world, SlideShare is here. They allow you to  upload presentations and promote them via keywords, social media and the  SlideShare community.

Any Meeting The challenge of getting a client to buy into a PR program without  being able to connect with them face to face is a constant challenge. Not to  mention the annoyance of reminding everyone what slide you are on and hoping  they are following along. Any Meeting allows you to give face to  face meetings and share presentations seamlessly via video and audio chat.

Pitching: Pitching media has always been the bread and butter of Public  Relations. Finding media outlets that would be interested in your brand and  figuring out the best way to pitch them is a big part of a PR professional’s  career.

Pitch Engine

Pitch Engine is a community that allows you to  distribute releases via social media and search engines with the click of a  button.

Market Wire Market  Wire is a free tool that allows you to maximize exposure by distributing your  news to top-notch distribution channels. Market Wire offers an array of specialty  niche channels allowing you to target your news to get in front of the right  media.

Cision Cision offers a  ton of free powerful tools for PR professionals including a community to promote  content, a tool to search outlets that are covering your topic and a simple way  to stay up to date with journalists’ tweets all in one place.

Social Media Monitoring Brands are more focused on the ROI of social media than ever  before.  The ability to monitor and track social media results to show the  success of your programs is becoming more and more  important.

Tweet Reach: Copy and  paste your tweet into this free tool and get detailed analytics of how many  consumers your tweet reached.


Pinterest is the hottest tool on marketing minds but tracking the  effectiveness of your Pinterest strategy is hard. Pinerly allows you to track the reach  of each of your pins, the number of repins and gives you detailed analytics of  how far your pin was shared.


WildFire makes it simple to measure the  performance of all of your social channels with daily insights on your  followers, details on your brands visibility within trends and details on how  your social media performance compares to your competitors.

Content Creation 90%  of brands realize that content is one of the most important aspects of marketing  in 2012 and very few of them are prepared with quality content. Luckily,  there are a number of tools that allow you to create free quality content to  share across client’s social channels.


PicMonkey is a free service that allows you  to easily edit images with Photoshop, text and more. The tool is easy to  navigate opening up the eight hours you had set aside to master Photoshop.

PiktoChart Infographics  are a great way to make media releases more compelling and a great asset for  driving traffic in social media but hiring a designer to develop an infographic  every time you have a campaign is pricey.

PikToChart is an easy way to create simple  well designed infographics. No design experience required.

PowToon If you have ever  seen an infographic video you know the way these assets are able to take complex  information and transform it into a compelling video. PowToon gives you the  power to create professional inforgraphic videos in minutes.

Networking Networking is one of the most important aspects of a PR  professional’s job. Whether you are scouting new business or building  relationships with journalists, networking is the key to getting the business  you need and the placements your clients love but juggling a huge network can be  time consuming.

Amazon Gift  Organizer

Amazon gift  organizer allows you to add people you’d like to send birthday gifts to via  Amazon. Spend an hour scheduling important events and picking out the perfect  gift and your work is done.

Red Stamp

While email is an easy way to keep up with your  network, snail mail can feel more personal and unexpected. Red Stamp allows you to send thank you notes and  postcards to your contacts directly from your phone. (and yes, they even mail  them for you.)

Travel: Scheduling travel, dealing with flight delays and keeping track of expenses are  all part of a PR professionals day to day life. Make your life easier with a few  simple apps to streamline all of your travel troubles.


TripIt allows you to compare prices and book  trips in minutes from the convenience of your phone.

Hotel Tonight:

If you have ever faced a major travel delay, you  probably know the beauty of airport hotels. (or not) Hotel Tonight allows you to book a hotel  room the night you need it at a super discounted rate. Book a room, hop in a cab  and let the airlines keep their lousy vouchers.

ShoeBoxed Juggling receipts when you are traveling can result in many lost receipts.

ShoeBoxed allows you to  painlessly manage expenses by scanning and emailing copies of receipts so they  are waiting right in your inbox when you return.

There are so many free tools to help PR professionals manage their careers  that I wasn’t able to include them all. Here are a few that are highly valuable  but didn’t make the list: Remember the Milk (for managing to-do  lists), Drop Box (for sharing documents), My Price (for deciding what to charge for  freelance projects and HARO (for finding story opportunities.

You can also find a list of free tools for  managing your personal brand over at AskaPRGirl.

What are your favorite PR tools? Leave them in the comments!

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  1. Hi Cassie,
    Thank you for mentioning HARO to your readers. We appreciate the shout out and look forward to helping you get media hits in 2013. Thanks again and happy New Year!


  2. Arianna Garcia says:

    Loved this article!

  3. What a great posting! I really do love Dropbox, and Pic Monkey. You have given me so many options that I am looking forward to working with.

  4. Hi there!

    We appreciate the mention, and are glad you use our tools to Power Your Story 🙂 It’s great company to be in, too! We love Piktochart & one of our sales reps uses Hotel Tonight on a regular basis – great compilation!

    Reach out at any time if you have questions about Cision’s products or services. I can be reached at lisa.larranaga (at)

    Have a great week!
    Cision NA

  5. I found this article through LinkedIn, but I love it! I’m currently studying PR at a university. The tips are wonderful and I will definitely put them to good use once I start my own career. I have not heard of any of these sites, but that will just make the learning process even more enjoyable and interesting. Thanks for the great tips!

  6. This article contains great insights and resources for anyone beginning a career in public relations. Having tools to effectively analyze data is necessary to succeed in achieving your goals and objectives. Thank you for this insightful article, I look forward to researching these sites further on my own!

  7. Nice list! You should take a look at email tracking tools such as the one we make for Gmail and Outlook. They give PR folks the ability to see if, when and how often reporters and bloggers open your email. You can take us for a free 14-day spin.

  8. This was very informative and useful. GREAT READ!

  9. Wow so many helpful tools, thank you so much for this article! On the job hunt again, recently graduated in Comm/PR. Not much out there for recent grads with little experience, so these tools will help me and my career in massive ways. Thanks again! Just found womeninpr today, good stuff!

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