Solo PR can be rewarding…and damn tough

Author  This post can be found here

In September 2011, I embarked on my solo public relations pro journey. Although, it wasn’t necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It’s been nearly two years now, so how do I feel? It’s hard to put into one or two words.

The thing about being a solo PR pro is that you get to work in your own environment. Maybe that is a home office or a local Starbucks. Either way, that could be considered a huge win. You also get to work with clients you enjoy and they respect your insight and guidance. But, it’s not all unicorns and rainbows.

I want to be honest with you… being a solo PR pro is a ton of sweat and incredibly hard work. Don’t be fooled into thinking that you’ll be on the yellow brick road to Oz when you are solo. Just like working for an agency, you need to focus and put in long hours at times. At the end of the day, you’ll be wiped.

Here are five things I’ve learned the last four months of being a solo pro.

  • You aren’t alone. I’ve taken advice from many solo PR pros. I’ve asked questions about what to expect and how to handle my own business. This helped me in more ways than I can count.
  • Clients aren’t going to fall into your lap. Maybe you have two or three “smaller” clients to start. That is great. But, if you think your name will just get business, you are wrong. I learned that some old-fashioned door-to-door visits work wonders.
  • Don’t be afraid to hear “NO!” How many times have I been hung up on or told a business isn’t interested. More than a few. It’s not because you aren’t good at what you do. It is all about timing and money. Sometimes it’s just not a fit.
  • Be prepared for an adjustment period. I can’t stress this enough because I’m still adjusting to being my own “boss.” If you think you can just jump into being on your own, you can’t. Understanding the financial side of your business is as much work as pitching yourself to a potential client. It takes time and patience.
  • You have to want it… badly. If you don’t like your job and think that being on your own will solve everything, you are going about it wrong. I’m invigorated by running my own business, BUT there’s been plenty of frustration and bumps in just a few months. If you just go halfway, you are halfway to failing.

This post isn’t about discouraging you from going out on your own. I wanted to be straightforward, since there were so many that were honest with me about my solo PR journey. Ultimately, your chances at success are greater if you know the truth. I’m still learning… and don’t want to stop doing so. My current and future clients will be better for it… and so will yours.

Read more: Solo PR can be rewarding…and damn tough | PRBreakfastClub http://prbreakfastclub.com/2013/03/07/solo-pr-can-be-rewarding-and-damn-tough/#ixzz2QgrsmVVG

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Comments

  1. Vandie B. says:

    Reblogged this on and commented:
    This post was great to read and so helpful for a rising solo PR professional, such as myself! Thank you!

  2. Thank you for the re-blog, ladies! I hope this is something all solo pros can relate and learn from.
    Jason
    @JasMollica

  3. Congrats on being brave!

  4. Jason thank you for writing this! I read that you lost your job but you have been much better for it! Congrats! I am just starting out and through my research it has been difficult to find sources who share the woes and steps it took them to get started.

  5. Reblogged this on Sierra Weltha.

  6. Reblogged this on Shields Network PR and commented:
    Solo PR Journey. Fundamental information that every future independent publicists should know.

  7. ashley says:

    This post was very insightful and interesting. Thanks for sharing!

  8. Ketia F. says:

    This was definitely what I needed to read now that I am entering into the solo pr world!! Thank you for this!

  9. I enjoyed your piece, Jason. I started my PR agency six years ago. I can’t say it gets easier, but there’s nothing like charting your own course, and knowing that you are making a difference in the world, one brand at a time! Much success to you!

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