PR pro habits that journalists despise

By Kevin Allen | This post can be found here

Katie Burke has penned the post that many have been waiting for.

On the HubSpot blog, Burke’s post, “S%*t PR People Do That Journalists Hate” provides a fantastic indictment of all the lazy, annoying, and stupid things that PR people do to try to get journalists to write about their clients.

Among the complaints:

• Calling on the phone, ever.
• Pitching canned and boring story ideas.
• Using all caps.
• Spamming.

All the complaints are collected in the following SlideShare:

http://image.slidesharecdn.com/shitprpeopledo-130710113630-phpapp02/95/slide-1-638.jpg?1374087602

It’s begging for a response, so the challenge to PR pros is to offer enough material for “S%*t Journalists Do That  PR Pros Hate.

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